Combination of talent, luck, pr and most importantly brains.
He chose a good film to debut with, even though there were three leads in the film.
Gattu and utv showed film tapes to raju hirani, who needed a hero for small role in pk, which ranbir etc had refused. Sushant agreed to do it. This gave him hype. As it is he was popular. Pk and two film contract with utv helped him come in notice of yrf and he was called to audition. He cud nt do parallel lead in aurangzeb, but managed to convince utv to let him do sdr later. 3 film contrat with yrf on.
Bomkeysh bakshi he got after kpc success as dibakar liked his work plys he had contract with yrf plus dibajar wanted new guy. For paani ranveer and him were being considered but adi was keen on him doing it since beginning since ranveer had other projects at that time. Later after sdr success he was signed fir paani.
Fitoor he got dye to gattu who had talked to him for it quite early.
So basically along with talent, ssr has brains, good PR and luck and that helped him get movies, plus he was popular and both yrf and utv realised this during shooting of films when crowd used to shout manav manav
Edited by nikitagmc - 11 years ago
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