Identifying with the aims of the initiative, Indian cinema star Salman Khan agreed to be the brand ambassador of the IIFA Charity Initiative.
Salman said, "Contributing to society and working towards building a stronger community is very important to me, and I am glad that IIFA is standing by this worthy project. I hope that this first step taken by IIFA will further motivate others to sign up and contribute to this project to build a hundred homes and put a roof over the heads of those who desperately require it."
Link http://www.starboxoffice.com/newsDetails.aspx?xfile=2010/June/News_20100604_17
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