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'Be Dabangg, Be Toofani' with Salman Khan
If you have the attitude, the passion, the fire and zeal to live life on your own terms and do something Toofani, then brace yourself! After a long time, Thums Up brings you the chance to meet the Dabangg, Salman Khan with theThums Up'Being Dabangg' initiative.The initiative will give Thums Up fans across the country an opportunity to meet the megastar in person. Consumers will also have an opportunity to win specialThums Up'Being Dabangg'merchandise like T- Shirts, sun glasses and wrist watches.One Lucky Winner everyday (for the duration of the promotion) will get a chance to meet Salman Khan as a part of a special meet & greet event.
Talking about the initiative, Thums Up brand ambassador, Salman Khan said, "I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favourite Thums Up.Through this exciting and engaging initiative, I look forward to meeting the real 'Dabanggs' across the country; and celebrating the spirit of adventure".
Announcing the initiative, Anupama Ahluwalia, VP – Marketing, Coca-Cola India & SWAsaid, "This latest initiative is a perfect unification of brand Thums Up'sToofani attitude and Salman Khan's Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration - Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani everyday".
The initiative is applicable on 500 ml, 600 ml, 1.25, 1.5, 2 &2.25 liters PET packs of Thums Up. To participate in the initiative, consumers just need to SMS Thums Up " to 530305 from their GSM/CDMA mobile phones. In addition, they also have the option to Call 095559-95559 and register their code through an Interactive Voice Response System (IVRS).
The national initiative is being launched across India (except in the states ofTamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS), internet amongst consumers across the country.
To create awareness about the Thums Up 'Being Dabangg' initiative, the company is also launching a television commercial. The Toofani communication further builds upon Thums Up's core idea of 'Will Do Anything For My Thunder'. The unique communication is conceptualized by SainathSaraban, Executive Creative Director, Leo Burnett,and directed by Sameer Puri, Wacky Films.
"Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain"
Thums Up Being Dabangg promotion to run across India (except in the states of Tamil Nadu and Kerala) till 13thFebruary, 2013
The initiative is applicable on 500 ml, 600 ml, 1.25, 1.5, 2 & 2.25 liters PET packs of Thums Up
To participate in the initiative, consumers just need to SMS Thums Up " to 530305 from their GSM / CDMA mobile phones
Additionally consumers also have the option to Call 095559-95559 and register their code through an Interactive Voice Response System (IVRS)
One lucky winner, through a computer generated draw of lots, will be chosen daily and will get a chance to Meet "Super Star Salman Khan" in a Meet &Greet session
Consumers also get a chance to win special "Being Dabangg" merchandise like T- Shirts, Sun Glasses, Wrist Watches
For further information, please contact:
Perfect Relations
Andrew Bareh
Mobile: +919811349881
Email: abareh@perfectrelations.com
Announcing the initiative, Anupama Ahluwalia, VP – Marketing, Coca-Cola India & SWAsaid, "This latest initiative is a perfect unification of brand Thums Up'sToofani attitude and Salman Khan's Dabangg personality. This exciting initiative will serve as a seamless binder between the real stars of the country and their inspiration - Salman Khan. We are confident that this unique initiative will strike the right chord with the consumers, encouraging them to do something Toofani everyday".
The initiative is applicable on 500 ml, 600 ml, 1.25, 1.5, 2 &2.25 liters PET packs of Thums Up. To participate in the initiative, consumers just need to SMS Thums Up " to 530305 from their GSM/CDMA mobile phones. In addition, they also have the option to Call 095559-95559 and register their code through an Interactive Voice Response System (IVRS).
The national initiative is being launched across India (except in the states ofTamil Nadu and Kerala) and will leverage the popularity of digital media such as mobile phones (Both GSM & CDMA & IVRS), internet amongst consumers across the country.
To create awareness about the Thums Up 'Being Dabangg' initiative, the company is also launching a television commercial. The Toofani communication further builds upon Thums Up's core idea of 'Will Do Anything For My Thunder'. The unique communication is conceptualized by SainathSaraban, Executive Creative Director, Leo Burnett,and directed by Sameer Puri, Wacky Films.
"Dabangg Toofani Hote Hain…..To AaoKuch Toofani Kartey Hain"
Thums Up Being Dabangg promotion to run across India (except in the states of Tamil Nadu and Kerala) till 13thFebruary, 2013
The initiative is applicable on 500 ml, 600 ml, 1.25, 1.5, 2 & 2.25 liters PET packs of Thums Up
To participate in the initiative, consumers just need to SMS Thums Up " to 530305 from their GSM / CDMA mobile phones
Additionally consumers also have the option to Call 095559-95559 and register their code through an Interactive Voice Response System (IVRS)
One lucky winner, through a computer generated draw of lots, will be chosen daily and will get a chance to Meet "Super Star Salman Khan" in a Meet &Greet session
Consumers also get a chance to win special "Being Dabangg" merchandise like T- Shirts, Sun Glasses, Wrist Watches
For further information, please contact:
Perfect Relations
Andrew Bareh
Mobile: +919811349881
Email: abareh@perfectrelations.com
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