Beauty is only skin deep, i mean 50 years later after that guy marries his "fair" girl, she aint gonna be so pretty and fair anymore. People who base their marraige on fairness and not true inner beauty will never be happy because they have married someone who is a trophy to them, and not someone that they can fall in love with. I definetely think that these ads are misleading that you could find happiness if you're fair. Its like girls looking in a magazine and wishing to be as skinny as the models. IT IS A DISEASE, and one that really needs more concern than it gets.
People need to realise that we cant change skin color (unless ur crazy like micheal jackson, that's when i would reccommend proffessional help) and we may be able to change our skin color temporarily, but not forever.
MY mother always lectures me about using haldi and things like that, (i'm not dark but i'm not fair either), since my mother is one of the fairest people you have ever seen, and my dad is as dark as ajay devgan. My parents are an expample of people marrynig for external beauty! My mother is still very beautiful,(people always think of me and her as sisters and not mother and daughter) and my parents love each other very much, but this is not the case in many marraiges.