NO EKTA,PLEASE!
Gone are the days when ekta kapoor ruled television.Now there alot of producers with more than one television show on a variety of channels.Producers like Sunjoy wadhwa,kinnari mehta,anuradha prasad and deeya singh have proved their mantle as good producers, opening way for many other producers to pitch their soaps on popular channels like sony,zee and star.For a year now ektas soaps seem to be loosing their lustre and are seeing a major drop in trps while shows like saath phere,banno mein teri dulhan,kumkum,bhabhi,betiyaan are superceding ektas soaps in the trps race.
The lastest controversy to hit ekta is that channels have refused to take her shows due to them being regressive and repetitive.Ekta who was planning new shows for sahara and sab have been asked to stop working on her new concepts or approach other channels instead.Reacting to this news ektas associative creative director tanushree says"yes its true we have been asked not to work on the shows now but thats entirely because of non availabity of slots.The quality of concepts was not at all a reason for them being shelved.However programming head sab, priya mishra has a different story to tell,"its true we have refused ektas new concept for sab because it was one of those saas bahu types and sab has always been unique.we dont wish to give them regressive serials that affect the channels reputation.however if ekta has something different to offer we will definitely consider it."
Even zee which is airing balajis famous serial kasamh se has refused to take in more of balaji shows.To this ashwini yardi,zee programming head says"we have lined up loads of other shows by different producers and there ois absoluetly no time for a new balaji show.all our slots our full.Therefore for another year there is no question of taking any new balaji soap.Whats the use of preparing a show that will face problems of getting slotted later on."
Ekta on the hand is really hesitant to place any of her show on star one merely beacuse they dont work well and its a huge loss for her to pitch her high budget shows and get 1 or less trps as outcome.She is also against airing her shows on sony until sandiip sickand gets replaced as sonys creative director.
In addition to all this even her channel star plus which is famous of rejecting all producers for her sake is facing problems.All of ektas trusted heads are bidding adieu to the channel including sameer nair,peter mukherjee and shailjaa kejriwal,leaving ekta in a confused situation.Sources indicate even her show kasturi has still not been approved and has been on wait for more than 7 months.Balajis head nivedita basu on her part comments."yes thats true kasturi is on a hold right now but it will air for sure in two months time.Infact we have selected divya seth to play a strict disciplinarian and the mother to the male protoganist in the show.Ratti ji was considered for the role but she backed out due to date problems. .Morever we have a new show for ary too and an untitled venture for star plus.We dont wish to start new shows on other channels as we are really busy with our present shows".Sources also indicate that rajeev khandelwal.ektas once blue eyed boy is being apprached to play the lead.
Seems like queen of soaps ekta kapoor has lost the magic her shows contained once.It is evident from her recent shows which have been unable to garner good trps and many in the last two years including kkavyanjali,k street pali hill,kaisa yeh pyar hai,kandy floss have shut shop due to poor audience respnse.In reality none of ektas characters have been able to become as famous and triumphant as tulsi,parvati,prerna and kashish.
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