The lessons from flops of recent years for Bollywood should be clear to them by now.
- They must STOP yelping on social, political, religious or caste or other contentious issues and stop attending protests, rallies they hardly know much about and stop acting like public intellectuals on social media. Some stars behave like political workers or political trolls or voice of nation. Better stop it.
In past Amitabh was smart enough to stay away and keep quiet on emergency when rest of Bollywood spoke for or against it. His family did support Gandhis though due to friendship with them. Other actors like Vinod Khanna, Danny, Shatrughan Sinha, Dev Anand who spoke against Emergency and took part in protests began to get targeted and began to get less work in films and Govt ensured their films were shown less on Doordarshan and their songs were not played on AIR. While likes of Amitabh, Amjad and Dilip Kumar, Lata, Rafi ruled airwaves as they followed govt diktat quietly and kept sharing stage with rulers wherever they were invited.
Amitabh, Rekha, Asha types are still clever and hardly speak on any issue and keep diplomatic stance. Amitabh also advised Rajinikanth against getting into politics.
Khans, Kareena, Kashyap, Taapsee, Kangana, Akshay, Twinkle, Sonam, Ajay, Naseer, Akhtars etc suffer because of taking some stand or speaking on some issue or taking some issue in some film or show they did. Likes of Alia suffer purely because her father, parents openly criticise BJP on Twitter and in media. Though Alia has never said a word on any issue.
Varun was also targeted for speaking on police assaulting students at JNU, Jamia. Rhea was partly targeted for speaking on JNU issue on Twitter.
It is better if filmstars and makers just remained what they are. Focused on their craft.
Their being more known for personal life or stance on various issues rather than their work is backfiring on them.
Aamir or SRK or Saif were better off when they were known more for their films and ads or stage shows than their personal life or social, political or religious views. Kangana also single handedly keeps ruining own reputation and diverts focus from her films herself. Sadly her films flop too and she is no longer known for films as she was known at time of TWMR, Queen.
As citizens they have FoE and it is fundamental right to speak what they want but getting too much into social or contentious issues backfires and gives bait to politicians and trolls to target the artist and their work.
Amitabh learnt it hard way when his career and reputation entirely nose dived after joining politics and INC in 1984. Rajesh Khanna also lost remaining part of career after joining politics.
Hema gets all brick bats thanks to her statements post joining politics and Sunny Deol also began getting more flak after joining politics. Diljit stopped getting work in Bollywood after taking stand on farmer issue online.
These things only invite backlash. Nothing else and cause polarisation. Akshay gets bashed from both RW and LW thanks to his wife and his own past films like OMG. Ajay gets bashed for being close to BJP. Salman got bashing for supporting Modi.
Stars often take sides to benefit from political patronage but do not realise how it backfires and polarises people, makes them target of opposing side.
There is also NO need for Indian stars to act as some mediators or diplomats who will be ambassadors and improve ties of India with other countries be it Canada, Turkey or China or Pakistan.
Even normal visits are used against stars.
Stars should keep personal life and faith personal too. Why post pics of your visits to religious places? Or what is name of your baby or whether you had beef or what meal? It has its price. Earlier stars were better off keeping their families away and private life private.
In recent years cricketers and stars have been trolled for even having beef on their menu or old interviews of eating beef. Ranbir gets bashed simply because Rishi once tweeted he was a beef eating Hindu. WTF is need to discuss your eating habits with others in public?
Finally stars must stop silence and take LEGAL action against media platforms, pages, YouTube channels and TV channels spreading lies, false propaganda against them and cyber bullying their kids. Akshay had sued a YouTuber for defamation last year. Why can Khans and others do same and get those pages or channels banned that spread lies about them, attribute false statements to them and harass their kids online? Ira is trolled by all Aamir haters. Why Aamir cannot take action against ones targeting and cyber bullying his daughter?
Silence of stars and still being in denial or ignoring malicious rumours spread against them by a particular IY cell is not only ruining their present but will ruin their perception of past legacy also.
Just stop getting too much into social or religious or political issues and STOP rumours against you and your family. Counter fake news against you. Focus on films ONLY and make films audience can relate to. Stop ruining it for yourself and audience for political patronage.