Music is really important for a film to do well... Film might not have a big male star but music needs to be solid
(There have been so many instances this year only that have proved that prescence of megastar can't only uplift film)
IF Music is less popular, WOM needs to be tremendous(like PIKU)
Neither were promotional activities weak
Not were the stars present 'LESS ATTRACTIVE'
It's about packaging, which was incomplete here
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