According to Saif:
"Bullett Raja isn't a masala entertainer but a gangster movie with a commercial lead character. He is charming, naughty and reckless, someone who doesn't take authority easily, a factor that makes him attractive. At the same time, he's a convincing killer. The promos are cut in a way to get the attention of the audience. A comparison with Dabangg would be incorrect. Apart from Salman Khan's charm, Dabangg is far more larger-than-life. Bullett Raja is not as entertaining as that, to be honest. It's an entertaining version of a UP gangster movie. If we're half as successful as Dabangg, I'll be very happy.
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