Posted:
MUMBAI: The top 10 shows on the Hindi general entertainment channels have skid 8.8 per cent during the IPL playing window as compared to the two-week earlier period, though some have taken a milder knock than the others.
The two shows that have lost the most in this GEC-IPL tug-of-war are Colors' Balika Vadhu and Star Plus' Yeh Rishta Kya Kehlata Hai. While Balika Vadhu has seen a fall of 26.68 per cent ( 4.9 TVR to 3.6 TVR), Yeh Rishta… has slid by 25.2 per cent (6.8 TVR to 5.1 TVR).
Zee TV, on the other hand, has seen a positive IPL period with Dance India Dance-2 showcasing a 15.38 per cent upswing during its two-day runs (Friday-Saturday) while Jhansi Ki Rani has lost out by a mere 4 per cent (4 TVR – 3.8 TVR).
Says a top channel executive on condition of anonymity, "It has been a positive IPL for Zee TV. The channel that has witnessed a bigger fall is Colors with Balika Vadhu losing its leadership position at the 8 pm slot. Star Plus has actually remained stable, while Zee has moved up consistently."
The two shows that have lost the most in this GEC-IPL tug-of-war are Colors' Balika Vadhu and Star Plus' Yeh Rishta Kya Kehlata Hai. While Balika Vadhu has seen a fall of 26.68 per cent ( 4.9 TVR to 3.6 TVR), Yeh Rishta… has slid by 25.2 per cent (6.8 TVR to 5.1 TVR).
Zee TV, on the other hand, has seen a positive IPL period with Dance India Dance-2 showcasing a 15.38 per cent upswing during its two-day runs (Friday-Saturday) while Jhansi Ki Rani has lost out by a mere 4 per cent (4 TVR – 3.8 TVR).
Says a top channel executive on condition of anonymity, "It has been a positive IPL for Zee TV. The channel that has witnessed a bigger fall is Colors with Balika Vadhu losing its leadership position at the 8 pm slot. Star Plus has actually remained stable, while Zee has moved up consistently."
| AVG TVR % of Top Programmes | ||||
| Channel | Programme | Before IPL | During IPL | % change |
| Colors | BALIKA VADHU | 4.9 | 3.6 | -26.68 |
| Zee TV | PAVITRA RISHTA | 5.6 | 4.6 | -17.71 |
| Star Plus | YEH RISHTA KYA KEHLATA HAI | 6.8 | 5.1 | -25.21 |
| Colors | UTTARAN | 5.3 | 5.1 | -4.08 |
| Star Plus | BIDAYI | 6.0 | 5.1 | -14.42 |
| Colors | NA AANA IS DES LAADO | 4.6 | 4.0 | -13.10 |
| Star Plus | PRATIGYA | 3.3 | 4.3 | 31.09 |
| Zee TV | AGLE JANAM MOHE BITIYA HI KIJO | 3.6 | 4.3 | 31.09 |
| Zee TV | JHANSI KI RANI | 4.0 | 3.8 | -4.52 |
| Zee TV | DANCE INDIA DANCE-2 | 3.4 | 3.9 | 15.38 |
| Total | 47.4 | 43.2 | -8.8 |
Source: Tam data and C&S 4+
Hindi TV Shows
Bade Achche Lagte Hain Naya Season
