Originally posted by: _charu_
. The company can market their products to any extent but it sells only if people like it ..They may buy it and use it but if it doesn't give satisfactory result people stop using it eventually or switch to something else . That was the only point I was trying to make . The channel has fixed time slots for promos and they are normally promoting the upcoming shows or newly launched shows and it has worked for them as they promoted star bharat and it's giving them good response...When there were no promos or less promos , the trps of yr went as high as 3.5 ? correct me if I am wrong ? Was it promoted like 24x7 back then ?..If it's good it will work bec they have an established viewership. From 3.5 it came to 2.2 in 6 months ?, is it bec there were no promos ? Next week suppose if trps rises Nd there are no promos like every week , then?
When istarted watching YRKKH i remember getting promo whenever new track or high point in the show, before i dont know how it used to be i cant comment on that, but after i became a regular viewer I have seen promoting effectively,which missing now.
From the experience of working in both media as wells management marketing department i told for sustainability it is so important to promote. And thats how it always worked. but if you think otherwise they are different approachable customers, conclusion drawn out and respect such customers also.
My point is there are many people who depends on promos to know whats happening in the show, i prefer promo to know then only decide to watch it in tv or otherwise watch it in hotstar and skip if there is not so interesting part,.
Edited by Ajscinesonadar - 7 years ago
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