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Posted: 7 years ago
#11

Originally posted by: _charu_


When there was kb, then too yr had good ratings isn't it ? Kb was the topper within weeks it was launched . And now ipl will be starting and trps of all serials are going to drop. No excuse can make up for the fact that makers need to improve the quality of the serial.


@bold Yes that's true they definitely need to improve quality of show more than that acting skills of 2-3 actors need to be improved their scenes seem forced not due to storyline but because of their inappropriate expressions and unnatural way of acting. There is nothing wrong in suggesting to improve.
Ajscinesonadar thumbnail
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Posted: 7 years ago
#12

Originally posted by: Yourway


I agree that content needs to be good alongwith good storyline but that's not the only thing relevant these days, sadly. If that was the case then there have been many shows on TV that were having amazing content but couldn't garner the required trps and hence didn't survive the race. Also, the current top shows trp wise aren't that amazing either when we see the content.


@bold: I totally disagree. Promos and good marketing matter a lot, even for a show which has been running since 10 years. Its never too late to add new viewership to the show. I myself wasnt a viewer of yr before and it never interested me. Its only with Kaira and when I got to see them that I became interested and tried watching. The demographic doesnt need to be the same for the show over the past 10 years.




I totally agree with your each words, yes good content always people carved for no question on that but same time marketing also equally important and it's proportional whenever new track introduce.

Whoever telling promo is not required for 10 year old show, in simple words I tell you a company established for a longer period in the market doesn't sit and say my company doesn't need any more marketing even when they know compitetors are already in the market, it's simple logic for sustainability they do promotion and they have to do.

Take a simple example, addidas in the market for longer period that doesn't keep them from not doing any advertisement, and promotions..

Same applies to tv shows as well they are also a product which need to be marketed properly at right time.

And yes demography not going to be same everytime, even I developed interest for the show seeing a promo only then I got to know Naira and kartik named characters also introduced inthe and from there I got interest and started watching.
Edited by Ajscinesonadar - 7 years ago
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Team Critics

Posted: 7 years ago
#13

Originally posted by: Yourway


I agree that content needs to be good alongwith good storyline but that's not the only thing relevant these days, sadly. If that was the case then there have been many shows on TV that were having amazing content but couldn't garner the required trps and hence didn't survive the race. Also, the current top shows trp wise aren't that amazing either when we see the content.


@bold: I totally disagree. Promos and good marketing matter a lot, even for a show which has been running since 10 years. Its never too late to add new viewership to the show. I myself wasnt a viewer of yr before and it never interested me. Its only with Kaira and when I got to see them that I became interested and tried watching. The demographic doesnt need to be the same for the show over the past 10 years.


Its ok

But I still believe that everyone checks out the serial on air and if they find something interesting , they do watch it ..The promos also help but if someone doesn't like what's being shown after a promising promo , they do get disappointed ..I myself stopped watching yr after rashmi's wedding ..I saw it for sometime after leap where they showed young naira and naksh but somewhere I got disappointment with taras track n left it..Post the second leap it was again interesting with naira rishikesh akshara bringing her bk but it got too boring when they changed naitik..Then I left it..Again kartik naira love story was quite good nd till their marriage I thought yes , I can watch it again but it has been a downhill ride since then ..New viewers will def check it out and there were many new viewers post kaira but since I am watching it from episode 1 , I have certain expectations n it's only my opinion that I am not liking it now ..I haven't seen this week's episodes too..Totally withdrawn from it and you won't see me here ..I keep checking out yr and I will..That's one of the few serials I would like to check out ..If someone watches it only after seeing a promo, may be


It's just. A matter of choice and majority...I feel the top show is not bad At all..Others may be of different opinion ..Nobody till date can guess what exactly works on tv and bollywood ...Since yr has a couple whose chemistry is brilliant and some good actors it has potential ..That's the only reason I post here
Edited by _charu_ - 7 years ago
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Posted: 7 years ago
#14

Originally posted by: Ajscinesonadar




I totally agree with your each words, yes good content always people carved for no question on that but same time marketing also equally important and it's proportional whenever new track introduce.

Whoever telling promo is not required for 10 year old show, in simple words I tell you a company established for a longer period in the market doesn't sit and say my company doesn't need any more marketing even when they know compitetors are already in the market, it's simple logic for sustainability they do promotion and they have to do.

Take a simple example, addidas in the market for longer period that doesn't keep them from not doing any advertisement, and promotions..

Same applies to tv shows as well they are also a product which need to be marketed properly at right time.

And yes demography not going to be same everytime, even I developed interest for the show seeing a promo only then I got to know Naira and kartik named characters also introduced inthe and from there I got interest and started watching.


. The company can market their products to any extent but it sells only if people like it ..They may buy it and use it but if it doesn't give satisfactory result people stop using it eventually or switch to something else . That was the only point I was trying to make . The channel has fixed time slots for promos and they are normally promoting the upcoming shows or newly launched shows and it has worked for them as they promoted star bharat and it's giving them good response...When there were no promos or less promos , the trps of yr went as high as 3.5 ? correct me if I am wrong ? Was it promoted like 24x7 back then ?..If it's good it will work bec they have an established viewership. From 3.5 it came to 2.2 in 6 months ?, is it bec there were no promos ? Next week suppose if trps rises Nd there are no promos like every week , then?
Edited by _charu_ - 7 years ago
Ajscinesonadar thumbnail
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Posted: 7 years ago
#15

Originally posted by: _charu_


. The company can market their products to any extent but it sells only if people like it ..They may buy it and use it but if it doesn't give satisfactory result people stop using it eventually or switch to something else . That was the only point I was trying to make . The channel has fixed time slots for promos and they are normally promoting the upcoming shows or newly launched shows and it has worked for them as they promoted star bharat and it's giving them good response...When there were no promos or less promos , the trps of yr went as high as 3.5 ? correct me if I am wrong ? Was it promoted like 24x7 back then ?..If it's good it will work bec they have an established viewership. From 3.5 it came to 2.2 in 6 months ?, is it bec there were no promos ? Next week suppose if trps rises Nd there are no promos like every week , then?



When istarted watching YRKKH i remember getting promo whenever new track or high point in the show, before i dont know how it used to be i cant comment on that, but after i became a regular viewer I have seen promoting effectively,which missing now.

From the experience of working in both media as wells management marketing department i told for sustainability it is so important to promote. And thats how it always worked. but if you think otherwise they are different approachable customers, conclusion drawn out and respect such customers also.

My point is there are many people who depends on promos to know whats happening in the show, i prefer promo to know then only decide to watch it in tv or otherwise watch it in hotstar and skip if there is not so interesting part,.
Edited by Ajscinesonadar - 7 years ago
Yourway thumbnail
Posted: 7 years ago
#16

Originally posted by: _charu_


Its ok

But I still believe that everyone checks out the serial on air and if they find something interesting , they do watch it ..The promos also help but if someone doesn't like what's being shown after a promising promo , they do get disappointed ..I myself stopped watching yr after rashmi's wedding ..I saw it for sometime after leap where they showed young naira and naksh but somewhere I got disappointment with taras track n left it..Post the second leap it was again interesting with naira rishikesh akshara bringing her bk but it got too boring when they changed naitik..Then I left it..Again kartik naira love story was quite good nd till their marriage I thought yes , I can watch it again but it has been a downhill ride since then ..New viewers will def check it out and there were many new viewers post kaira but since I am watching it from episode 1 , I have certain expectations n it's only my opinion that I am not liking it now ..I haven't seen this week's episodes too..Totally withdrawn from it and you won't see me here ..I keep checking out yr and I will..That's one of the few serials I would like to check out ..If someone watches it only after seeing a promo, may be


It's just. A matter of choice and majority...I feel the top show is not bad At all..Others may be of different opinion ..Nobody till date can guess what exactly works on tv and bollywood ...Since yr has a couple whose chemistry is brilliant and some good actors it has potential ..That's the only reason I post here


I understand what you are saying. You are telling about your experience with the show and there have been shows in the past which I also watched from the start but then skipped n then watched again depending on the track so I am getting your point. But the point I am trying to make here is just in a general sense that promos can still matter for this show as well no matter how long it has been running. I totally agree that content is the foremost thing and there's no doubt in that but marketing is also not irrelevant even for this show.

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