Dear Mr. Sanjay,
I am one of the millions of DIE HARD fans of IS PYAR KO KYA NAAM DOON, and I am writing to let you know how mortified, hurt and sad I am to see the bad state of affairs going on with one of the most popular, successful and epic shows on Indian Television.
It's really unfortunate that a reputed, successful Channel like yours let all this happen and lost control over things. It's unfortunate in the process of making money and running after success you have forgotten that in any business it's the customers that give you money and make you successful. And one of the biggest blunders anyone can commit in a business is upset the customers, take them for granted. Customers are patient and once they lose the patience they can really turn your business upside down.
Do you even know what you are messing with? Do you even know the reach of this serial and the leads of the show BARUN and SANAYA? You probably don't otherwise you would have taken control of situation LONG LONG AGO!!!
Serials have come and gone on the television, hundreds of them and not every serial or show leaves an on the audience, some do as long as they run but only a HANDFUL leaveLASTING IMPACT!! And Is Pyar Ko belongs to that league.
Do you know what Is Pyar ko has given to you? There are different types of audience, there are audience that have all the time in the world to watch TV so will watch anything shown TV, there are audiences that have some time dedicated to TV and pick and choose what they want to watch, there are audiences who just got used to watching something and will watch it. But there are a huge number of people who want to STAY AWAY from Serials, STAY AWAY from TV, HATE INDIAN SERIALS. This is the audience that are smart, intelligent and tech savvy. They are from different walks of life, working in wide range of professions, or home makers, students, different age groups. This is the audience that looks for some real, something they can relate to, logic and consistency. And Is Pyar Ko was successful in fetching this audience for you!!! They made IMPOSSIBLE POSSIBLE FOR YOU.
And this IMPOSSIBLE WAS MADE POSSIBLE by BARUN and SANAYA, they brought to LIFE ARNAV SINGH RAIZADA, AND KHUSHI KUMARI GUPTA!!From Episode one, everyday of the week, every episode, every frame, every dialogue these two have never failed to entertain us. Gave us memorable and cherish able moments!!! They made us cry, laugh, angry, excited, anxious and what not!!! We were more and more attached to the show because of these two. Everything they do, they say, they wear is analyzed, understood and followed and remembered. People are so passionate about this show that we the fandom remember which dialogue was from which episode, what did Barun or Sanaya wore in what episode (even in our sleep).
So please do not kill this baby of yours and ABOVE ALL TREAT BARUN and SANAYA with RESPECT!! They are wonderful, genuine, honest, humble, down to earth, simple and professional actors. You will never be able to find a match for them in million years.
We as the audience who made you successful and supported you deserve to know the truth, clarifications, responses. You cannot keep us in the dark or push us around with misleading information. Be professional and fair about things that's the least you can do the audience. Of course the damage you have caused, the pain and humiliation you have put both Barun and the audience cannot be undone. This cannot be forgiven and forgotten and they only way out of it is GIVE BARUN THE RIGHT TREATEMENT, STAY WITH THE CORE OF IS PYAR KO AND DO NOT MESS WITH THE STORY!!
BARUN AND SANAYA ARE SOUL OF IS PYAR KO – BAS BOL DIYA!!