I will give an an example of another which I'm watching, which about an Obese girl who because of some unfortunate circumstances get married to the most eligible guy in their town. Initially the TRP's was very low, because the girl despite being overweight was shown very confident of herself and had lots of emotional support from most of her family. But no sooner her marriage was fixed and she got married and started facing taunts and emotional abuse from her family and even her hubby the TRP's increased !!! This is the basic formula for successful and long running shows !! Unfortunately the target audience are the TRP aunties and most of them lead such miserable lives themselves that they can only relate to FL who are as miserable as them.