first going alone...then with friends and - depending on the movie - with the kids (they like SRK movies, loved Main Hoon Na and Ra.One and like SRK with long hair).
Going alone the first view is because of the subtitles (plot, characters)...the next one is to entirely focus on the movie and performances...a third alone time would be to get nuances...with others, it's the fun and talking about the film.
I like to enjoy ShahRukh movies in theatres as much as possible.
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