Monday 11 July 2016 23.30 IST
Box Office India Trade Network
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Sultan had a strong hold on Monday as it grossed an excellent 16 crore nett. The drop is around 50% from Friday which is a normal drop but the difference here is that it was not a normal weekend but a huge five day weekend where the film has already consumed around 180 crore nett business. So dropping 50% in this case is excellent.
The weekend smashed all records but on Monday the records have not come as the 20 crore nett plus Monday films have either been on holiday or kept on weekend ticket rates and here none of these apply. The major chains have seen a 25-30% drop in tickets rates as they were inflated a little for the five day weekend.
The film will become the first film in history to cross 200 crore nett in the first week with the seven day total cruising past to 208-210 crore nett. Now it will be about the crucial 8th day which decides the fate of most films, here its not about the fate as the weekend and now Monday as ensured a blockbuster but about where the film will eventually land up. The film does not have three open weeks like PK or two like Bajrangi Bhaijaan but is still looking to put up strong numbers for the next 2-3 weeks. .
!! Anant
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