Not Jenshad - it's the TRPs - Conclusion Note Pg 11 - Page 2

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tereliyex thumbnail
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Posted: 6 years ago
#11

Originally posted by: harsha..




Yeah, it would be better to shift to web. Anyways I guess 60-70 % BP audience watches it online. This way atleast the story won't be butchered.


Has this ever happened in ITV history though? 😕
harsha.. thumbnail
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Posted: 6 years ago
#12

Originally posted by: -Ishana-


Has this ever happened in ITV history though? 😕



I think only Iss Pyaar Ko Kya Naam Doon could compete with BP in terms of online popularity. The show was dubbed like in thousand languages. 😆
shruthiravi thumbnail
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Posted: 6 years ago
#13
I can agree to u partially not fully. Before I write something let me tell I am a data analytic specialist in an MNC for past 14 years and know how corporate uses data. Second I am a writer myself with three short stories published online and currently published my full fledged fiction. So one thing i know is that BP has not deviated from basic script. As a writer urself u see and understand the skeleton script as it flows. This festival may have been added scenes added or deleted but skeleton is intact till now. Now coming to trp. I have looked at BP the very same impartial way as a project. Not aditya or zoya or anything. Because the data analyst in colors will also do exactly that. Only the numbers matters not the sentiments. But in certain cases some projects run beyond the usual one number. There are other set of parameters that come into play. Trp is one number just likefor us also there is one important number. But that number sometime is not everything. Second of ROI is not coming PH won't be able to continue. Cinevistaas EHT was much acclaimed and is still running overseas. But the trp made SP close it in 8 months and PH admitted it was huge loss for its topline and bottomline.u can read their AGM report. But SP still makes money of EHT as it is success abroad with multiple re runs and is criticality acclaimed. Beyhadh is declared a commercial hit both by PH and channel irrespective of its trp being less than 1. Sony tv shows have less trp but they do run a certain point of time. Similarly kuch rang ke is also hit for Sony. Colors is getting revenue from BP. Else it can end. Hype and other things don't matter for a corporate just like box office failures of big budget movies.EHT was also hyped by SP. When it didn't get the numbers SP stopped promotions and in 3 months of stopping the promotion shut the show. So what I want to highlight is no channel or PH will pump money into something that is running in losses.Definitely not after 7 months. It will just allow it to run its course that's it. If u are doing data analysis don't do with one point. It's a complex area with complex equations. One more think colors share in UK very less compared to other channels. Currently majority of that share is delivered by BP. So if ur looking at market,wants to expand in New market u take something on ur side.maybe a bit lose too. Emerging markets is a criteria and number in data analytics. An important number for a corporate.
Edited by shruthiravi - 6 years ago
harsha.. thumbnail
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Posted: 6 years ago
#14

Originally posted by: -Ishana-

We should all be glad that Colors is promoting BP unlike other shows whose TRPs have fallen even severely worse.
Though I completely understand that profit is the endgame for these channels, BP provides Colors with a sense of popularity never experienced before. Most of my Indian friends here in the US have skipped past this channel for years until BP
was aired. Now it's a staple for most of us. I believe the situation is similar for Pakistani, UK & Arab viewers.

I agree, TRPs need to escalate but at this point, we can't predict the future based on a two week TRP drop. Let's all hope. Besides, there was a notice that Colors has asked the Creatives to continue with a season 2 or something like that weeks ago...I don't think they would do that if they were so severely concerned about the TRPs



This is my first show on Colors too. But, how long can online popularity compensate for actual money in the bank account ?

I don't know how authentic that notice was. But, if it was - good for us. 😊
shabla thumbnail
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Posted: 6 years ago
#15
Colors did promote the show like crazy...but if the intention is to attract trp audience then why didnt promote evn a single clip on television...trp aunties watch tv and they dont roam around in SM to watch clippings...the intention was to create a huge buzz for the show in SM and trust me it was a huge success...internet was on fire for last two days...From bollywood times to TOI all where talking about the show...had they tried this with any other show or couple they could never have got this massive success...except shakti non of the other shows in the channel has a 2 plus rating...immj keeps fluctuating between 1.8-2...DEM is at 1.2 even after huge television promotion on a prime time slot...bp,roop and udaan are at 1 and all other show below 1...even bb gets below 2 rating...right now what ever online popularity colors have is due to BP...BP is popular...Jenshad/Adiya is a rage...channel itself is in a pathetic state...and unlike a decade back today SM matters...they make money from voot, youtube and even from all the buzz created...i highly doubt if colors would dare to kill their golden gooze because you take out bp then colors have zero online presence except BB which will end in another 2-3 month...non of us is here to watch an infinte show...we all believe BP will run for 12-15 months if not more than that...but till then it will definitely run...
harsha.. thumbnail
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Posted: 6 years ago
#16

Originally posted by: shruthiravi

I can agree to u partially not fully. Before I write something let me tell I am a data analytic specialist in an MNC for past 14 years and know how corporate uses data. Second I am a writer myself with three short stories published online and currently published my full fledged fiction. So one thing i know is that BP has not deviated from basic script. As a writer urself u see and understand the skeleton script as it flows. This festival may have been added scenes added or deleted but skeleton is intact till now. Now coming to trp. I have looked at BP the very same impartial way as a project. Not aditya or zoya or anything. Because the data analyst in colors will also do exactly that. Only the numbers matters not the sentiments. But in certain cases some projects run beyond the usual one number. There are other set of parameters that come into play. Trp is one number just likefor us also there is one important number. But that number sometime is not everything. Second of ROI is not coming PH won't be able to continue. Cinevistaas EHT was much acclaimed and is still running overseas. But the trp made SP close it in 8 months and PH admitted it was huge loss for its topline and bottomline.u can read their AGM report. But SP still makes money of EHT as it is success abroad with multiple re runs and is criticality acclaimed. Beyhadh is declared a commercial hit both by PH and channel irrespective of its trp being less than 1. Sony tv shows have less trp but they do run a certain point of time. Similarly kuch rang ke is also hit for Sony. Colors is getting revenue from BP. Else it can end. Hype and other things don't matter for a corporate just like box office failures of big budget movies.EHT was also hyped by SP. When it didn't get the numbers SP stopped promotions and in 3 months of stopping the promotion shut the show. So what I want to highlight is no channel or PH will pump money into something that is running in losses.Definitely not after 7 months. It will just allow it to run its course that's it. If u are doing data analysis don't do with one point. It's a complex area with complex equations.



I am a Computer Science Masters student with emphasis on data science. So, I understand where you are coming from. BP had a lot of money pumped into it initially so PH can't shut shop without doing every possible effort to revive it. How can you justify the insane logic of getting married in a friend's wedding anniversary, getting other TV stars to perform, adding Ekta Kapoor type track ?

I didn't follow the other shows so I won't be able to comment on them. One thing I don't understand is how does the online audience contribute MAJORLY to ROI for a show ?

Yes, we get online followers and generate buzz on SM. Channel does make money from reruns like the case of IPKKND which was dubbed in numerous languages but that was after the show ended. Reruns happen after a show's demise. I don't think BP is being dubbed simultaneously in any other languages ? Correct me if I am wrong.

You might get overseas viewers but that is tiny when compared to Indian viewership. This is the reason TRP wale shows continue for years and years even after having negligible SM followers or buzz of any kind.

I believe TRP's started falling during the Arshad track. We did get 1.8 once but other than that it has been a downward trend. We have been stuck between 1 and 1.5 for the majority of period.
tereliyex thumbnail
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Posted: 6 years ago
#17

Originally posted by: harsha..



I think only Iss Pyaar Ko Kya Naam Doon could compete with BP in terms of online popularity. The show was dubbed like in thousand languages. 😆

I meant has a show aired on television ever been switched to online only?
harsha.. thumbnail
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Posted: 6 years ago
#18

Originally posted by: -Ishana-

I meant has a show aired on television ever been switched to online only?



Sorry my bad. MU 🤣

I am not sure. Haven't followed ITV religiously. BP bought me back to IF - I had completely quit IF after IPKKND shut shop.
Kaaria thumbnail
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Posted: 6 years ago
#19
Bepanah is important for Colors. They want JenShad's chemistry to work in favor of BP.
Currently the medium that sells like hot cakes for them is online and JenShad are a Sensation there. That is why they are inundating us with spoilers, videos and images so that they can earn enormous goodwill. For them online parameter is beyond BARC TRP and they are earning a decent ROI. Hence they are promoting so that BARC too improves and they can maximise their returns.
tereliyex thumbnail
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Posted: 6 years ago
#20

Originally posted by: harsha..



This is my first show on Colors too. But, how long can online popularity compensate for actual money in the bank account ?

I don't know how authentic that notice was. But, if it was - good for us. 😊


Exactly why I said TRPs need to escalate.
Though I am convinced Colors will let BP run it's course of 12-15 months, given how much was spent on it and honestly, though I would love for this show to go on for like 2 years, I don't know how that can be done without ruining the essence of AdiYa. So in my eyes let it run its' course and see where time takes us...

Btw is your name actually Harsha? If so I'm jealous that you share such a similar name with the LOML 😆😆

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