Originally posted by: Subha_2601
I am not are what will the show or the channel gain due to all of a sudden promotion of a hot song sequence. But one thing for sure. These 2 days promotion of a song created history online. IF, Instagram, Twitter, Facebook, everything was on fire. There are at least 10 websites including Times of India who published articles on this one song sequence. Jenshad as an onscreen pair got even more fame and popularity. One website even declared them as the hottest onscreen couple so Jenshad definitely benefited a lot from this sudden promotion.
Colors targeted not just online audience but also trp audience. I saw that they almost gave the whole song sequence to all news channels to air. So this song sequence was promoted on tv too alongwith SM. Did the trp audience get attracted to Jenshad chemistry in the song and watched the episode? We will know that next week though I still have no faith in trp audience.