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Our HR Management got a really expensive coffee machine for our office - America is obsessed with coffee - it cost a neat 10,000 dollars. It was a people pleasing initiative and made complete business sense too. Get something people will get addicted that too at a one time investment. And it was successful - initially. The coffee was to die for, a tea lover like me also took a cup of French Vanilla every now and then. But, there was one problem - it broke down every other day. Every two months the maintenance had to be called. But, because the machine was phenomenal in its job and had cost 10,000 freaking dollars, the management bore the maintenance cost with a smile - for some time. After one year, the management was like - hell with what everyone loves, I am done paying for the maintenance and the popular coffee machine was replaced by a normal bland one.
I believe Bepannaah is like this insanely expensive coffee machine for ColorsTV. BP was a winner on paper - mystery thriller (they already had IMMJ on air and it got good numbers so assuming BP would too made sense), extremely popular lead actors and production house with a previous blockbuster show. Beyhadh might not be very popular on the TRP chart but it was critically acclaimed and it was on SonyTV which gets very less attention - be it online audience or TRP aunties.
So, it was obvious for Colors to have high expectations of BP and they were not completely wrong - it was in top 5 for the first week because the premise and initial promos were so catchy.
I got addicted to BP on my two week vacation to India in March. I hadn't followed Harshad after Kis Desh and then I saw this promo and I was like kahin toh dekha hai iss ladke ko. Chrome opened - ooohhh this is Prem. 😆
Anyways coming back to the point, I was taken aback by the sudden explosion on IF and Instagram on Wednesday. ColorsTV went berserk with Adiya - ek ke baad ek clips release ho rhi hain. Till then it was fine but then Harshad and Jennifer also post simultaneously on their Instagram accounts and begin liking pictures left right and center. Harshad even replies to a comment - that has to be registered in Limca Book of Records. 😆
Shippers go mad.
Jenshad Jenshad everywhere and not a soul spared.
Come Thursday - TRP 1.0
Rock bottom.
Don't you think that they were given instructions by PH to do this ? The TRPs are released on Thursday but I am sure channels get to know the numbers before we do. Harshad mentioned that they have a bound script for 12-15 months. It's almost November so that leaves 5 more months.
But, no one gives a crap about script because shows get wrapped and the script completely changed for the sake of TRPs. And I guess that is happening with BP too - this Nani track is so Ekta Kapoor. And that chudail laughter.
Also, promoting BP on Insta and Twitter costs zero paisa. Just post a clip from already shot episode and #Jenshad will start trending. People will start picturing cute jenshad babies and marriage invitations will be written. (Someone modified Deepika Ranveer wedding invitation).
I think that Colors is making last ditch effort to save BP because it has scope unlike other shows with 1.0 TRPs. Silsila and Roop don't have crazy fans so posting clips and doing SM promotions won't have much effect. But, with BP making an effort CAN count. Emphasis on the word - can.
Well, I hope TRP devis are meherbaan on us and give us bumper TRPs next week.
Because at the end of the day - it's all about the money, honey !
Jai ho TRP mata ki.
I don't want BP to suffer the fate of our poor coffee machine. 😆
God, I am craving French Vanilla now !
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