Star Plus shares No. 1 spot with Colors and Sony during Weeks 41-50
December 26, 2012 Section: News Category: Media Publishing
Though Colors was able to gain the No. 1 spot in three of the four trailing weeks during this time on the back of its big ticket property Bigg Boss Season 6, Star Plus managed to grip the top position for five out of the 10 weeks.
Top 10 programmes
Star Plus' flagship fiction property, Diya aur Baati Hum has given way to Colors' Balika Vadhu as the No. 1 programme amongst GECs. While Balika Vadhu garnered 4.4 TVRs (average), Diyaa aur Baati Hum could clock an average of 4.38 TVRs across Weeks 41-50. It was a very close race.
At No. 3, Yeh Rishtaa Kya Kehlaata Hai (Star Plus) scured an average of 3.87 TVRs during this period, while the channel's other fiction property, Saathiya Saath Nibhana (No. 4), got 3.72 TVRs.
Grabbing the No. 5 spot was Colors' Sasural Simar Ka with an average of 3.62 TVRs.
Colors' latest fiction property, Madhubala, stood at the sixth position with an average of 3.4 TVRs. Sony's Kaun Banega Crorepati's latest season, at No. 7, has acquired an average of 3.33 TVRs, sharing the position with the channel's flagship thriller fiction series, CID, with same TVRs.
At No. 9, Pyaar Ka Dard Hai, another recent property from Star Plus, has gathered an average of 3.2 TVRs.
Sony's popular fiction property, Bade Achhe Lagte Hain, has clocked an average TVR of 2.9 during the 10-week period. The same position is shared by Life OK's mythology property, Mahadev, and Zee TV's Pavitra Rishta.
Interestingly, the slot earlier held by Iss Pyaar Ko Kya Naam Doon has garnered average TVRs of 3.2 (till Week 48), while currently, the same time-slot, showcasing Kaali, has dropped to 2.5 TVRs (Weeks 41-50) within two weeks of the launch.
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