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While the entire data for 10 weeks is being analysed and will be available soon, we are presenting the last week's (Week 50) data for the Hindi GECs
BestMediaInfo Bureau | Delhi | December 24, 2012
TAM Media Research has released the data from Week 41 to Week 50 for all the genres except 'News Channels'. In the wake of the phase-wise DAS implementation across India, the release of TAM TV viewing data was deferred for All-India market for a period of nine weeks starting Week 41 (October 7, 2012, Sunday) and ending Week 49 (December 8, 2012). This deferred data was to be released on December 19, 2012 along with data for Week 50 (December 9-15, 2012) but due to reservations of News Channels, the data was released today.
According to data sourced from TAM subscribers for CS 4+, HSM markets, there seem to be a fierce battle for top positions among Hindi General Entertainment Channels. While the entire data for 10 weeks is being analysed and will be available later, we are presenting the last week's (Week 50) data for the Hindi GECs.
In Week 50 (December 9-15, 2012), Colors topped the Hindi GECs with 239 GRPs followed closely by Star Plus at No.2 with 231 GRPs. Sony Entertainment Television stood at No. 3 with 201 and Zee TV garnered 191 GRPs at No.4.
SAB TV was fifth most watched channel at No.5 with 140 GRPs followed closely by Life OK at No.6 with 130 GRPs. Star Utsav scored 38 GRPs at No. 7 while Sahara One remained at No.8 with 23 GRPs.
Top 10 programmes on Hindi GECs in Week 50:
Weekdays programming:
1. Balika Vadhu (5.8 TVR)
2. Diya Aur Bati Hum (4.8 TVR)
3. Sathiya and Yeh Rishta Kya Kehlata Hai (4.3 TVR)
4. Sasuraal Simar Ka (4.1 TVR)
5. Madhubala (4.0),
6. Tarak Mehta ka Ulta Chashma (3.7 TVR)
7. Sapane Suhane Ladakpan Ke (3.5 TVR)
8. Pyar Ka Dard and Pavitra Rishta (3.4 TVR)
9. Mahadev (3.4 TVR)
10. Qubool Hai, Bade Achche Lagte Hain and Uttran (2.7 TVR)
Weekend programming:
1. CID (3.3 TVR)
2. KBC (3.3 TVR)
3. Crime Patrol (2.8 TVR)
Among Hindi movie channels, MAX was the No.1 Hindi movie channel in Week 50 with 144 GRPs. Zee Cinema and Star Gold were combinely at No.2 with 111 GRPs
http://starplusnews.wordpress.com/2012/12/25/top-10-programmes-on-hindi-gecs-in-week-50-tam-data/
It's just been two days since the TV industry woke up to a whole new buzz of ratings as TAM (which had earlier postponed the ratings which had to be released on 19 December) released its ratings (for weeks 41 to 50) on 24 December (2012). Further, TAM had announced that the date for Week 51 and 52 will be released on 27 December and 3 January 2013 respectively.
However, a sudden curiosity and excitement was created this morning (26 December) when many in the industry (including us) hit upon a set of ratings that had data of Week 51. A part of the data that we got is as follows:
Week 51 All Day GRPs (16 -22 Dec)
SAB-152(140)
Sony-208(201)
MAX-150(144)
SIX-0(1)
Star Cricket-55(47)
Mix-16(16)
Star Plus-220(231)
Zee TV-198(191)
Colors-231(239)
Life OK-142(130)
Star Plus show wise ratings: wk 51
Saathiya:4.5
Khamoshiyaan:1.0
Kaali: 0.8
EK Hazaaron Mein eri Behna Hain: 1.4
Diya Aur Baati Hum :5.0
Ye Rishta Kya Kehlata Hai: 4.5
Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara: 3.6
Veera: 3.0
Arjun:1.5
Sony show wise ratings: wk 51
Anamika:1.0
Love Marriage: 0.5
Honge Juda: 0.3
Parvarish: 1.7
Kya Hua Tera Vadaa: 1.7, 2.0, 1.4, 1.5(1.5)
Bade Ache Laggte Hai: 3.0
Kuch to Log Kahenge: 1.0
KBC: 4.0
CID: 3.5
Comedy Circus:2.4
Adalat: 2.6
Crime Patrol: 1.1
Zee TV Shows TVR :wk 51
Afsar Bitiya 1.7
Sapne Suhane Ladakpan Ke 4.0
Rab Se Sohna Isshq 1.8
Hitler Didi 1.5
Pavitra Rishta 4.0
Qubool Hai 3.0
Mrs Kaushik 1.7
Punar Vivah 1.6
Phir Subah Hogi 1.0
SRGMP 1.2
Fear Files 1.9
Ramayan 0.6
Well, if you are excited on reading this piece of ratings, then here is a big shocker coming your way!!
A source from the industry told us that, 'The ratings that have come out today are completely fake. Many in the industry have got this rating, and it's been a talk of the town now. However, the official release from TAM will come only tomorrow. Wonder who sent out these ratings, but this is completely fake.'
Tellychakkar.com also managed to have a word with the TAM authorities who stated that they would be officially releasing the data for Week 51 on 27 December.
We also hear that the entire unit of Zee TV's Sapne Suhaane Ladakpan Ke started to rejoice after getting to know that their show has managed to hit a 4.0 TVR.
Talking about it, Roopal Tyagi, the protagonist of the show said, "Yes, we did get the ratings today that said Sapne Suhane was the #1 on Zee TV. However, we later got to know from the channel that these ratings are fake. The official ratings will come tomorrow."
Incidentally, whoever decided to play a prank on the industry people forgot to put up the ratings for the shows on Colors (which actually is the #1 channel as per the data released in Week 50).
For all those who did believe in these ratings, take your time to understand the fact and take a chill pill…
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