TRP Thread #3- updated 11/10/13 pg145 - Page 97

GEC Watch: Zee TV takes a Chennai Express ride to the top; pushes Star Plus to No. 2

The world TV premiere of Chennai Express smashes all records with 19,541 TVT. Life OK returns to No. 4 as Sony dips further in Week 43

BestMediaInfo Bureau | Delhi | October 31, 2013

After breaking box office records, Shah Rukh Khan starrer Chennai Express' has now smashed all records on the small screen in Week 43 of TAM. The world television premiere of the film on Zee TV fetched 19,541 TVT which largely contributed to the channel's growth by about 100 million TVT. Zee TV's dance reality show Dance India Dance Season 4 also contributed to its growth. DID 4 opened at 6,075 TVT to become the most watched show in the weekend. Riding on Chennai Express and DID 4, Zee TV has hit the top spot among Hindi GECs, pushing Star Plus at No. 2.

According to TVT data sourced from TAM subscribers for Week 43 (October 20 - October 26) for CS 4+, HSM markets, Colors was at No. 3. Life OK made a comeback to No. 4 followed by SAB TV at No. 5. Sony remained at No. 6.

Zee TV topped the Hindi general entertainment channels riding on the television premiere of Chennai Express. Its viewership grew by about 100 million and its gross TVT reached 505 million. Its relative share rose to 21.33% against last week's 18.28%.

Star Plus lost 24 million in its Gross TVT and slipped to No. 2 in Week 43. The channel recorded 493 million TVT with a relative share of 20.80% (last week 517 million TVT with 23.09% relative share).

Colors recovered in Week 43 after losing viewership in the last two weeks. The channel added 39 million TVT and recorded a gross TVT of 424 million. It had a relative share of 17.87% (last week 384 million TVT with 17.17% relative share).

Life OK returned to No. 4 by adding 18 million TVT this week. The channel recorded Gross TVT of 335 million against last week's 317 million. The channel's relative share was at 14.12% in Week 43 against 14.15% in the previous week.

SAB TV slipped to 5^th position this week from last week's No. 4. The channel recorded 332 million TVT and 14% relative share (last week 319 million TVT and 14.26% relative share).

Sony further lost 10 million viewers and remained at No. 6. The channel recorded Gross TVT of 282 million with 11.88% relative share (last week 292 million TVTs with 13.05% of relative share).

Info@BestMediaInfo.com

Originally posted by: NaKsHina.Sadi

Wht abt YR trps?