Good News: YHM going back to 6 day a week plan!

Star Plus

Earlier this year, Star Plus was the first Indian broadcaster to extend its weekday fictions to seven days, however, it is about to make a U-turn on the strategy.

According to Star TV India's deputy chief creative officer, Gaurav Banerjee, "going seven days a week was a mistake." Talking at the recent 4th Indian Film Writers Conference, Banerjee was cited in AFaqs saying, "Going seven days a week is a mistake because it takes away the time from actors and writers to think and evolve. We always overrate the power of excel calculations and somehow those calculations signified that there won't be any serious change in the number of hours that one puts in. It was a mistake. We (Star Plus) took immediate measures to rectify it, and have now decided to stop the seven-day programming from next month and go back to the earlier schedule."

He added, "This will, in return, produce quality content which viewers will embrace."

Recently, Star Plus broke its seven-day programme philosophy in the 20:00 - 21:00 band with the launch of Dance + 2'. It is not known what new shows the channel is planning for the vacant slots but it could be the return of more reality shows and film premieres

Good news for YHMians

#CVs can concentrate on quality of the episodes rather than quantity.only

# Leads will get more importance, no need to fill screen with unnecessary side actors

# Actors will get break from hectic weekly schedule

#Trp will increase