Memory loss was to make Kunal suffer and relive the EMA phase. Instead of his u were right and I was right too.It was for Mauli to think that she may have felt she was still in love with Kunal , but when she actually lives that life again , she cant tolerate it. Many viewers want him to admit he was WRONG for the EMA.
So its not a joke. Its not for Mauli falling in love with Ishaan. Its for Mauli falling out of love with Kunal. That's my POV.
I wont say I am any couple fan myself , as I outgrew that when I crossed my teens.
But as a person who connected with Mauli as a character , I do want her to want Ishaan as a life partner rather than Kunal.
P.S . Once I saw today's episode , if I were in Mauli's place , I would have slapped him really hard. Memory apne aap wapas aa jaati 😆