Actor Sushant Singh Rajput has been named brand ambassador of Pepsi Atom.
PepsiCo India has come out with second mainstream cola - Pepsi Atom - which is claimed to have more fizz, a stronger cola taste and the sharp hit.
Created for the Indian market, in collaboration with PepsiCo's global innovation team, it is a result of extensive flavour development and consumer testing in the country, said the comapny.
PepsiCo has also roped in actor Sushant Singh Rajput, who took Bollywood by storm this year with his debut film, as Pepsi Atom's brand ambassador.
The cola, the latest addition to the fast growing branded beverage market in India, is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs 15 and a 500 ml PET bottle at Rs 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. Introductory prices, however, may vary slightly in different markets.
Speaking at the launch, Rajput said, "It is my first major endorsement and is even more special as Pepsi Atom is also new like me' 2013 is the debut year for both of us!"
"I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity ' a perfect mix of brain and brawn. 'Piyo Josh Mein Jiyo Hosh Mein' is a new mantra for me now,'' the actor said.
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[YOUTUBE]https://www.youtube.com/watch?v=27EGJwv_pcE[/YOUTUBE]
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