TRP formula - inputs

Source: https://en.wikipedia.org/wiki/Target_rating_point

Target rating points (TRPs) quantify the gross rating points achieved by an advertisement or campaign among targeted individuals within a larger population.^[1]

TRPs = Reach among target audience (%) x Average frequency

—or—

TRPs = 100 * Impressions (#) Targets (#)^[1]

They should include a variable or factor for the time of the show. PV comes at 10:30 PM in India which is late for a lot of audience I would think. There are many who watch this show on recorded URL's in the US like me and everywhere else in the world. Is that included too? If they did, PV's TRP would be way higher than what it is today.

thanks for the information!! 😊