Sorab Bedi starts shooting for official music video of his viral song ‘Sheesha,’ shares first glimpse

Reality television often creates instant fan favourites, and some contestants manage to carry that popularity far beyond the show. In recent months, several reality stars have built a strong online presence through fan edits, reels, and viral clips. Among them is Sorab Bedi, who has been receiving notable attention on social media after his appearance on MTV Splitsvilla.

Sorab’s growing popularity online has now translated into a new opportunity. Sources earlier revealed that he has been roped in as the face of the viral song Sheesha. The track gained wide traction across platforms largely due to the reels and edits created by fans using Sorab’s clips from the show. Over time, the trend became so widespread that many viewers began associating the song directly with him.

Adding to the excitement, Sorab recently gave fans a glimpse from the shoot through an Instagram story. The behind the scenes moment appears to be from the upcoming music video of Sheesha. In the clip, Sorab is seen standing in front of a Rajma Chawal food stall, capturing the vibrant setting of the shoot.

For the shoot, he is dressed in a floral embroidered white shirt paired with brown trousers. He leans casually against the rustic stall, giving the moment a relaxed and local street vibe. The story appears to be from the sets of the music video being produced for Sony Music India.

Sorab first rose to prominence through his stint on MTV Splitsvilla, where his personality and screen presence quickly caught viewers’ attention. His pairing with fellow contestant Niharika Tiwari also played a role in the buzz surrounding him, with audiences enjoying their on screen chemistry and interactions.

Interestingly, the song Sheesha had initially been released only as an audio track, without an official music video. Despite the absence of visuals, social media users widely used the track in reels featuring Sorab, turning it into a major trend online.

Seeing the strong response from audiences, the makers decided to move ahead with an official music video. Reports suggest that Sorab will headline the video alongside Niharika Tiwari. With the shoot now underway and Sorab teasing glimpses from the sets, fans are eagerly waiting to see how the viral trend translates onto screen.