Questioning Super Success of 'Dabangg 2?

Last week of the year 2012 saw no notable Hindi film hit the screens, which means 'Dabangg 2' had an untroubled run. This was further accentuated by the fact that New Year was an additional open day it got for itself, what with many people still on holiday and hence stepping into theatres. The Salman Khan starrer took further advantage of that and now stands at 145 crores after two weeks.

With this, the film has now left behind 'Rowdy Rathore' to emerge as the second biggest money-spinner of the year gone by. Also, Salman Khan now has the record of seeing two biggest hits of 2012 against his name. Of course 'Dabangg 2' would come nowhere close to 'Ek Tha Tiger' (198 crore) but that is of more academic relevance than anything else.

Strangely, a section of trade has questioned whether 'Dabangg 2' is indeed as big a hit 'as it is made out to be'. Well, any reasoning whatsoever couldn't have been more misplaced than this! After all, the film is all set to reach a total of around 160 crores and emerge as a clear cut superhit. It has made profits for all involved. It has brought money into the industry. It has stayed stable after a hefty weekend. It has brought to fore a new director in the form of Arbaaz Khan. And last but definitely not the least, it has further consolidated Salman Khan's place as the Numero Uno superstar in the country.

Frankly, if collections and overall outcome like these could raise doubts amongst a select few, nothing else could be even remotely convincing. As for setting high expectations and then spreading a sense of discontentment then well, there is no stopping dreaming big but at the end of the day and start making relative comparisons (in this case with 'Ek Tha Tiger' and '3 Idiots'). However as long as aforementioned factors work for all involved, such expectations hardly hold any weight.

SRC

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Q. Can Dabanng 2 beat the opening record of Ek Tha Tiger?

A. Its releasing on Friday 21st December which makes it tough but if it was to come on 25th December then it should set new record. What is important then breaking opening records is the final distributor share and a 25th December release would also help that. It would give the film a ten day week to put a huge first distributor share as they will get 52.5% revenue from multiplexes and 70-75% from single screens for ten days and this would be great for its all India distributors. Added bonus is that new years day holiday will fall in the first week so it becomes a must release for 25 December.

K Khan

SRC

160 cr for a NON-Holiday release like Dabangg 2 which is facing Extreme COLD weather in NORTH, Biggest TRP gaining Ind-Pak matches, 90% Critics Trashing Dabangg 2 as mindless waste film is one hell of a Achievement.

Reduce the INCREASE TICKET Price % from 3 Idiots / ETT it will come in 160-165 range which is lifetime total predicted as if now in just 14 days for Dabangg 2.