B.O. update: 'Love Aaj Kal' has superb start !!

B.O. update: 'Love Aaj Kal' has superb start in India, Pakistan, UAE

-August 1, 2009

The much-hyped LOVE AAJ KAL opened to a stupendous start across all multiplexes. The film is being screened in 20, 23, 25, even 28 shows everyday at prominent multiplexes, which is a record of starts. The first day business was huge across multiplexes, although the single screens weren't as strong [expectedly]. But there's no reason to press the panic button, since 70% to 80% business is generated from multiplexes alone these days.

The reports of LOVE AAJ KAL are good, the audience feedback is positive and the opening weekend is expected to be humungous. In fact, the first weekend numbers of the film should easily find a place amongst the biggest openers ever. Another advantage is the Raksha Bandhan holiday on Wednesday [5th August], which will add that extra revenue to the booty.

LOVE AAJ KAL has cost Rs. 42 crores to its producers [Saif Ali Khan and Dinesh Vijan] and with P & A costs included, the final cost works out to approx. Rs. 48 crores [for Eros]. A major chunk of business is expected to be recovered from the domestic market, while Overseas is expected to be huge as well. In fact, the Thursday night shows in Pakistan were bigger than that of KAMBAKKHT ISHQ. Even UAE was higher than KAMBAKKHT ISHQ, where LOVE AAJ KAL collected approx. 6,50,000 Dirhams on its first day.

One awaits with bated breath for its response in U.K. and U.S.A. 'Bollywood Hungama' will keep you updated with the developments, with official figures.