Salman Khan dresses up for a cause

Mumbai: Salman Khan has been spotted wearing his charity foundation Being Human's t-shirts often.

However, DNA has dug out a new information that this macho Bollywood actor will from now on sport everything like shirts, cufflinks, trousers and denim wear, watches and other accessories which will have Being Human embossed on them.

Salman has asked his designers to provide him these custom made items as he wants to promote his organisation's name at every public appearance and even at his TV show that he is currently hosting.

And what's the reason behind such a strategy? Looks like Salman is plotting to host a massive event that will see him unveil his Being Human merchandise later this year. Sources say auctioning of these items is also on his scheme of things.

A source close to the actor says: "Salman wants to reach out to as many people as possible and make them take notice of his charity foundation. Since he doesn't talk much about his philanthropic work, he wants to do this silently yet intelligently. He has got a whole new wardrobe for himself. He has asked his designers to make everything that he wears have Being Human written on it so that every time he makes a public appearance, people sees him wearing his foundations name all over his body and thus taking more notice."

The insider adds: "Even while making TV appearances Salman will wear things from his new wardrobe and accessory line. That's what Salman wants as news is that he is looking to launch a Being Human line."

Salman was busy shooting and so was unavailable for a comment but his business manager told DNA, "Salman Khan will speak on this (new wardrobe) when he has firmer details in place. He certainly wants to do many things to promote Being Human but it is too premature to talk about the programmes for which blue prints are still being drawn. But he certainly has made a new line for himself that has Being Human embossed on them."