People loved Priyanka's red hair look

The much-talked about futuristic red-haired look of Priyanka Chopra in Love Story 2050 hasn't been a cake walk for the actress. Not only did she have to go into hiding for over 20 days so that her look in the film is not revealed but also had to chop off her long tresses as the harsh dye chemicals completely ruined her hair.

Although Priyanka was always nervous about her new look in Love Story 2050 she was keen that her look suits her character in the film. She plays a pop star named Zayesha. Although she did consider using a red wig she was not sure it would look natural. The challenge was that when you think of someone with red hair you think of a punk rocker and Priyanka's character Zayesha had to look soft at the same time. So finally director Harry Baweja and make-up artiste Mickey Contractor came up with the idea of colouring her hair red and giving her a fringe. Everyone was taken aback when they first saw Priyanka's new look. ''Priyanka was zapped. In fact, we all were too. It took us time to digest it. Also, we all began to wonder whether it was the right thing to do. But then we all were glad that we followed our instinct,'' says director Harry Baweja.

But Priyanka faced a roadblock.- she was required to shoot her scenes in two schedules over a span of 25 days. As a result, she ended up colouring her hair twice-once each for both the schedules. When asked if it was a tough look to maintain, Priyanka says, ''My hair was ruined as I had to colour it twice within a few days. I had to completely bleach my black hair for the colour to set in and that took a toll on my hair. Later, I had no option but to cut the damaged ends.''

Priyanka had to even let go of signing some films as she could not take up any other role with her red hair. After putting in so much effort, Priyanka was very nervous about how people would react to her unconventional look. But she's now relieved after receiving positive feedback ever since the promos were released. A relieved Priyanka says, ''People have loved it. Thank God for that!''