Personally I don't think this was a case of image change actually.
Agar image change karna hota she can easily opt for putting up glamorous pictures in western outfits and all of her offscreen life(non shooting moments). That would serve the purpose of changing image.
This just seems to be a good opportunity opposite good actors, singers which is apt to take it up.
And don't know I think the costume is hot as well , I mean seen her before also in minis and off-shoulders.
But she seems pretty content with whoever she is offscreen.
Why would she want to change image🤔
Image change dosen't mean only putting glamourous pictures, many other things matter too. Also image change ek baar mein hi nahi hoti.
Like few actors get typecasted, same way it is.
Now she is just 25 with a peek carreer and in my opinion she'll not like if people will only see her as an actor who does simple ITV roles and nothing more. So, mv, photoshoot etc. are needed.
@bold yes...
@ul as a person she is perfect but I am saying about how she present herself in industry which is full of competition.
I am not saying she should change herself completely but a little change is required just like the rest of the actresses of near 30 and Helly is doing this too.