I somehow feel the same. You know I have expected a minimal makeup for a girl like Pankti, who is innocent, childish, loves ghazals etc. Minimal makeup would have been suit her characteristics more.
Apart from that, dresses, I feel it is becauase cvs wants to potray the basic characteristics of the character through their dresses. Like Anita's Shiffon Saree & Sleeveless blouse for her sleekness, sassy thing, selfishness. Aparna's full sleeve blouse & Gorgeous sarees becauase of her traditional mindset & all.
Purva's story seems interstig to the core. Monty Sharma is shady. He has a past story as well. Hope they show it soon.
Though AhanKti's new twist is going to be more interesting...