PepsiCo ropes in Anushka Sharma to endorse 7UP

PepsiCo ropes in Anushka Sharma to endorse 7UP

By Ratna Bhushan, ET Bureau | 16 Jan, 2015, 11.42AM IST
0 comments |Post a Comment
NEW DELHI: PepsiCo has signed up actor Anushka Sharma to endorse its 7UP lemon drink. A PepsiCo spokesperson confirmed the development, but declined to divulge the fees it has paid the actor.





An official in the talent management industry said her fees may have gone up after the stupendous success of PK, in which she acted opposite Aamir Khan. The film has already raked a record Rs 620 crore in worldwide box-office collections.

PepsiCo is expected to release bigscale advertisements of all its key brands in the coming weeks to coincide with the cricket World Cup and IPL lined up back to back.

Lime-lemon beverages make up the fastest-growing segment with . 14,000-crore aerated drinks in the ' market in the country.

Read more at:
http://economictimes.indiatimes.com/articleshow/45907435.cms?from=mdr&utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

She's on roll post PK & her fling with VK 😆

Pepsico's ads were very popular in '11 WC .. waiting for the new ones ..

Who was endorsing 7UP before this?

Perfect replacement of Fido Dido.

Originally posted by: RockChicGirl

Who was endorsing 7UP before this?

I don't think there was any brand ambassador before Anushka for this.