I've called you out on your PR game before...and I'm doing it again now...you need to up your PR game. A good PR team is important, but not necessary if you have your game on lock (case in point: Angelina Jolie), besides they can be expensive...but it's a huge part of my job..so here's some free advice:
1. Do not engage the trolls...ever!
I follow you on Instagram..your posts are great...I loved the pic of you and KP, but whats up with that message?! That's like crack for them...just post your pics and don't try to police the crazies...it's a lose lose situation for you...if you engage the trolls, you give them what they want, and you end up stooping...never stoop honey!
So just post. Pictures speak louder than words, eh?...just let the pics speak.
2. What's your brand? What do want the world to think of when they think about you?
Find out, and then stick to that shit like glue...unless it comes time for a re-branding...then go slow and steady, I'm talking 2-3 years (Case in point: Matthew McConaughey)...don't go offbrand because it confuses us normal peeps, and it again feeds the trolls.
3. Control your message-Control your brand.
Social media is great for this...but you need to use it properly. Use it to promote your work, your causes...and to control your brand...again what do you want us to think about when we think about you.
Right now, for me, a random Canadian chick sitting here miles away, watching my second Indian show, ever...who comes on to the forum occasionally to see what spoilers are coming up and to talk with people who actually watch the show (none of my friends in real life do so this forum is great for that)...for me, your message so far has been wholesome-do-gooder/good actress (primary message) who can kill it on screen and who has awesome chemistry with her co-star, but who is susceptible to trolls(secondary message-underlying details) ...and I only follow you on Instagram and read articles/videos if they're posted here otherwise I'm sort of disconnected for the Indian media scene...
Control your message.
That's it for today...I'm stepping off my soap box now...got to get back to this boring conference.
You're doing a great job on YHM, you're killing it as Ishita...but you just tweak your PR game a little bit and then you'll kill it off screen tooš.
P.S. A great example of someone who has her PR game on lock , and uses social media really well to control her message is your lovely co star, Anita Hassanandani. I follow her on Instagram as well...she has her game on lock.
Her Brand? Happily married actress/fashionista/fun loving...she even got me googling BCL cuz of her brilliant Chandigarh Cubs promos...šslow clap...brilliantly executed.
And her hairstyle pics/vids are awesomeness!
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