Posted:
Hey all,
Any idea why all the 3 colors shows's TRPs fell drastically for week 6?
Balika Vadhu fell to 3.9 from 4.7 (0.8 drop) ---> 17% drop
SSK fell to 3.1 from 4.0 (0.9 drop) --> app 22 % drop
MEIEJ fell to 3.0 from 3.9 (0.8 drop) --> app 20% drop
relatively the other 2 new shows; NBT fell by 6.25% and Sanskaar fell by 13 %
Why app same drop for all three soaps ? Any coverage area changed in TRP capture.
If all three shows have app same % drop then that is Channels popularity drop at three different times and not show's popularity.
Answer lies in sample size who passed this verdict I guess ...They did not reveal if any new cities were added.
In GRP (GEC) terms, only ZEE gained.
As for MEIEJ...the only public news was Promo and there was no Spoiler news in SBB, ABP, E24 or National dailies likes TOI.
TRP audience do not visit IF-TB news articles...I don't think they knew about Sourabh Tewari's tweet.
Going by MEIEJ TRP break-up, people watched on Monday...promo came out for Saturday...and again TRP is better for saturday. Lack of news and the reason abt Channel not being popular for people is coming out clearly.
These results are BIG UPSET for Colors channel...business wise, because, how all their soaps rating drop in the same manner? BV and SSK going down is a BIG JHATKA for Colors, I think...
ETA 2
Inference
Look at the GRP ratings.
GECs | GRPs (This week) | GRPs (Last week) |
264 | 281 | |
243 | 214 | |
206 | 210 | |
160 | 159 | |
132 | 134 | |
Life Ok | 124 | 121 |
ZCN | 120 | 117 |
115 | 106 | |
Gold | 94 | 94 |
Movies Ok | 61 | 49 |
51 | 52 | |
24 | 2 |
This week
The channels which gained this week are ZEE, SET MAX , Movies Ok and Sahara One and biggest loss is for Star Plus this week, where as it had steep rise in previous week 5
Overall 2 week analysis since new 4 new cities got added.
The channels which gained over the two weeks are STAR Plus, ZEE, SET MAX , Movies Ok and Sahara One.
That Zee moved ahead and Star fell back, means more cities were added or Zee investigated last week's drop and may be calculation was corrected in its favour.
So Colors did not lose a lot from last week, but the gain in other two channels Star Plus and Zee has made it look as if Colors top three shows fell. Interestingly all Colors top shows fell in the range of 17 to 22 % for prime time. Its two new shows also had a fall. There is no rating yet available for their weekend show Nautanki.
So clearly Colors knows the skewed results and its vision was to be Number one this year. They need to plan more.
As for the Fiction content, IMO, all three Top shows of Colors are dramatically poised at major upheaval tracks and actually positioned with interesting stories...their stories at this time grip the audience because, one single action from a member of the drama, finishes the tug of war...they are very closely tied at this moment. So the shows are not failing. All three of them still have their loyal audience which is in the range of 3 to 4 TRP, which is still good at this time. As the base increases, more cities are added, then Colors may actually find, it is not at all popular in rest of India 😆
So don't worry for MEIEJ Story...worry for Colors itself 😆
More on Page 4
Originally posted by: Azmatazz
I've probably posted this on every TRP thread today... So posting it here too Shri 😊
Slowly they are taking into consideration all the small towns and cities in India and according to the news they were to have entire India covered by the end of March. That i suppose was a deadline. Now you cannot deny the fact that Zee being the oldest channel has reach to the remotest of the cities in India. So its natural for Zee to gain... Besides SP too is an older channel with good reach.
Uptil last week i guess the TRP's were from Major metros and cities in India and colors does have a good hold there but not in the small towns as far as i know... So i guess it was kind of expected.
The television industry waits for Wednesday – The judgment day. Along with a good fan following, the fate of a television show is dependent on the numbers it gets on this day. The TAM ratings were pulled off few months ago for digitization of four cities. The TRP race began once again from mid-December and a few changes in the TRP trend were easily noticeable.
Rajan Shahi, the maker of popular TV shows like 
Producer Yash Patnaik, the man behind Veera and Junoon - Aisi Nafrat, toh Kaisa Ishq shares, "I am sure it will. The more centres will get included in it, the clearer picture we will get. It's a process and we should wait for the entire process to be complete."
The creator of Na Bole Tum Na Maine Kuch Kaha and The Buddy Project, Sudhir Sharma says, "I don't know about the surprises but yes it is a good sign that number of meters have increased. It is a step towards fairer ratings."
The man behind 
Producer of 
Nikhil Sinha, the maker of 
Producer of Madhubala - Ek Ishq Ek Junoon, Saurabh Tiwari said, "Yes, I definitely feel that there should be some surprises. TAM meters are being set up on a wide scale and its market is increasing. So, obviously we might get to see some unexpected things in it. I am happy that Madhubala managed to hold a good position in the rating list post digitization. According to the feedback I keep on getting, the craze of Madhubala is more inclined towards bigger cities and the new cities which have been added in the revised rating list are not very Madhubala or Colors oriented cities. So, Madhubala will have to fight it out."
Tum Se Tum Tak
