Why same % drop for all 3 Colors soaps

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leelaa9

@leelaa9

Trailblazer

+ 4

Posted: 12 years ago

#21

Originally posted by: 0-SD-0

Here is the TRP break up for MEIEJ for week 6

Episode No Date TRP Highlights
186 4th Feb 2013

3.4 Adventures of Rishbala: Trip to Ajja-Ajji's Village,
Part III- Madhu cooks, RK milks the cow and sing-song Bindiya Chamkegi
Sourabh Tewari Tweet, Colors Feb 9th Rishbala Marriage Promo
187 5th Feb 2013 3.0 Adventures of Rishbala: Trip to Ajja-Ajji's Village, Part IV- Madhu takes blessings from Ajji for successful married life and RK and Madhu return home amidst Mass hysteria of the Shocking and insensible Marriage Promo shown by Colors for MEIEJ and ST's Tweet about Big Twist.
188 6th Feb 2013 2.9 Filler or Thriller Episode?? Suraag doondho Mission by Dips and Viewers against RK, Rishbala getting ready to leave
189 7th Feb 2013 2.7 Madhu bids Good Bye to all - in her token appreciation of her relationship with Radhaji, memories within RK Mansion and polite alvida to Dipali and by informing her Mother
190 8th Feb 2013 2.9 Dips ki Khinchayi. Madhu ki Bidaayi, Rishbala ki Varmaala - Sampann
191 9th Feb 2013 3.1 Rishabh unweds Madhubala

Thanks, Shri.😊

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Looteri_Dulhan

@Looteri_Dulhan

Sparkler

+ 4

Posted: 12 years ago

#22

Thnx for this post.
so, it was nt becos of the new twist.😊

Edited by vivoash - 12 years ago

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Shridevi Gaddam

@0-SD-0

Rocker

+ 2

Posted: 12 years ago

#23

Inference

Look at the GRP ratings.

GECs	GRPs (This week)	GRPs (Last week)
Star Plus	264	281
Zee TV	243	214
Colors	206	210
Sony TV	160	159
SAB TV	132	134
Life Ok	124	121
ZCN	120	117
Set Max	115	106
Gold	94	94
Movies Ok	61	49
Star Utsav	51	52
Sahara One	24	2

This week

The channels which gained this week are ZEE, SET MAX , Movies Ok and Sahara One and biggest loss is for Star Plus this week, where as it had steep rise in previous week 5

Overall 2 week analysis since new 4 new cities got added.

The channels which gained over the two weeks are STAR Plus, ZEE, SET MAX , Movies Ok and Sahara One.

That Zee moved ahead and Star fell back, means more cities were added or Zee investigated last week's drop and may be calculation was corrected in its favour.

So Colors did not lose a lot from last week, but the gain in other two channels Star Plus and Zee has made it look as if Colors top three shows fell. Interestingly all Colors top shows fell in the range of 17 to 22 % for prime time. Its two new shows also had a fall. There is no rating yet available for their weekend show Nautanki.

So clearly Colors knows the skewed results and its vision was to be Number one this year. They need to plan more.

As for the Fiction content, IMO, all three Top shows of Colors are dramatically poised at major upheaval tracks and actually positioned with interesting stories...their stories at this time grip the audience because, one single action from a member of the drama, finishes the tug of war...they are very closely tied at this moment. So the shows are not failing. All three of them still have their loyal audience which is in the range of 3 to 4 TRP, which is still good at this time. As the base increases, more cities are added, then Colors may actually find, it is not at all popular in rest of India 😆

So don't worry for MEIEJ Story...worry for Colors itself 😆

Edited by 0-SD-0 - 12 years ago

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Princess DD

@Amoureux

Sparkler

+ 4

Posted: 12 years ago

#24

I've probably posted this on every TRP thread today... So posting it here too Shri 😊

Slowly they are taking into consideration all the small towns and cities in India and according to the news they were to have entire India covered by the end of March. That i suppose was a deadline. Now you cannot deny the fact that Zee being the oldest channel has reach to the remotest of the cities in India. So its natural for Zee to gain... Besides SP too is an older channel with good reach.

Uptil last week i guess the TRP's were from Major metros and cities in India and colors does have a good hold there but not in the small towns as far as i know... So i guess it was kind of expected.

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gennyM

@gennyM

Rocker

Posted: 12 years ago

#25

Colors need to promote their channel asap,Im sure they will pick up and i love the twist in MBEIEJ even though it was a shocker initially.😃

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Shridevi Gaddam

@0-SD-0

Rocker

+ 2

Posted: 12 years ago

#26

Originally posted by: Azmatazz
I've probably posted this on every TRP thread today... So posting it here too Shri 😊

Slowly they are taking into consideration all the small towns and cities in India and according to the news they were to have entire India covered by the end of March. That i suppose was a deadline. Now you cannot deny the fact that Zee being the oldest channel has reach to the remotest of the cities in India. So its natural for Zee to gain... Besides SP too is an older channel with good reach.

Uptil last week i guess the TRP's were from Major metros and cities in India and colors does have a good hold there but not in the small towns as far as i know... So i guess it was kind of expected.

Armatazz,

Thank you very much for sharing with me. I care a lot for comprehensive views...so happy to get the info from anywhere. 😆

Totally agree with you. No doubt that Zee will lead. Also Zee has more earthen touch than Star or Colors.

I was thinking, why Zee did not move up in week 5. All Zee's shows were down. BAM!!!! This week, Zee, Set Max, Movies OK and Sahara forge ahead and Star again falls. Its fall is actually greater than rest of the channels.

You are right, until the process of capturing the data is fully established, the channels cannot seriouslly brainstorm and dish out new formulas for entertainment. Seems channels like Sony and Colors are in wait and watch mode until surprise is all over...and Zee and Star are battling with each other...whereas Zee...the oldest one here may actually have the last laugh. Zee actually worked harder last year with total revamping of its Fiction Content.

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Why same % drop for all 3 Colors soaps - Page 3

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Episode No	Date	TRP	Highlights
186	4th Feb 2013	3.4	Adventures of Rishbala: Trip to Ajja-Ajji's Village, Part III- Madhu cooks, RK milks the cow and sing-song Bindiya Chamkegi Sourabh Tewari Tweet, Colors Feb 9th Rishbala Marriage Promo
187	5th Feb 2013	3.0	Adventures of Rishbala: Trip to Ajja-Ajji's Village, Part IV- Madhu takes blessings from Ajji for successful married life and RK and Madhu return home amidst Mass hysteria of the Shocking and insensible Marriage Promo shown by Colors for MEIEJ and ST's Tweet about Big Twist.
188	6th Feb 2013	2.9	Filler or Thriller Episode?? Suraag doondho Mission by Dips and Viewers against RK, Rishbala getting ready to leave
189	7th Feb 2013	2.7	Madhu bids Good Bye to all - in her token appreciation of her relationship with Radhaji, memories within RK Mansion and polite alvida to Dipali and by informing her Mother
190	8th Feb 2013	2.9	Dips ki Khinchayi. Madhu ki Bidaayi, Rishbala ki Varmaala - Sampann
191	9th Feb 2013	3.1	Rishabh unweds Madhubala