Here's why...
Once upon a time it was an intense love story, now it is a Bubbly track with Mami's not so comic waste of time on figuring out the culprit.
Once upon a time, it revealed small misunderstandings right away (e.g. the older Lavanya misunderstanding with Nani), now it spends an entire week on Mami asking why did Bubbbly cut the pictures and making diagrams on a blackboard.
Now it add news useless characters when exisiting characters like Mamaji and the Gupta family (particularly Babuji's character) never has any screen time.
Once the story moved, now the CVs try to juice the same misunderstandings over months. Ususally many successful soaps try to ride the wave and think dragging will keep the viewers and think that moing the story will give away all the mystery they had saved up. What actually happens? The viewers leave, show gets the axe from the channel and soap spends the last month divulging all the history they saved up to lengthen the show and end abruptly. Simple economics of greed not paying off.
Once upon a time, IPKKND had spice. Now it is bland.
Once upon a time, there was no serial killer in the making shown as cute, excusable Bubbly, no Masala mama comic in a Hawaian shirt (stereotypical abuse of weight problems), and some good dialogues for Akash and Payal. Now the parallel couple is shot to the sidelines to be reduced to Bubbly's babysitters.
Once upon a time Anjali did a little more than cute smiles for a stupid husband. Now all she does is obliges.
Shyam is disgusting (especially today's eating scene) and over played. No it has nothing to do with my confusion with the villainous character. It has everything to do with bad acting and bad direction.
Once upon a time it was an intelligent show with symbolisms (I made and entire Arhipedia) and now it has none - coming from a life-long classics reader. There are almost no symbolisms and the ones meant to be symbols are overt and badly directed. We have to bend ourselves backward and read into things that were never intended.
Barun said it is hard to write great things every day, I don't agree. Writing for a Indian daily soap has more to do with the timeline than anything. The only challenge is to make things happen, not necessarily write literature. Mary is thinking of moving to India and taking a writing job because the sadness of IPKKND talent as well as other soap writing is making her think that she can do a better job and earn a decent income from writing - her actual passion. Ok kidding. But the thought did cross my mind.
Poor direction. Period.
The actors would not have to word 12 hour shifts and they did not have to spend all day waiting for the one room to be reset to make another character's room (Arnav's room the same as Anjali's, Mami's, Guest's etc). Simple economic decision would be to make separate cardboard rooms and save money on the hours actors acquire sitting around for the set to be made up. It is not actually cheaper to use one room at the end of the day. It would save Sanaya and Barun from becoming tired of their work and Barun complaining about long hours. It would also mean promos and mahaepisodes for us because the CVs are not wasting time on making sets everyday based on pictures of character's rooms.
It would also be nice if Khushi's stylist did not go buy 2 for one cheap looking fabrics in different colors to make frumps and only Sanaya saves with her beauty. Stylists with tastes is great. It doesn't take money to give Khushi some new styles of clothing. Anarkali on a petite little actress adds weight and bulk.
New suits for Arnav can be made on the cheap too (takes about 3K rupees, not expensive for even a starting PH) so that he doesn't have to wear the suits he drenched in the rain and ruined. Suits have to be dry cleaned, they are not resuable after drenching in the rain - but Arnav has.
Clearly, I am frustrated by the lack of efficiency. IPKKND is quickly loosing its global phenomenon status because of this mess. The online audience has gone down according to IF presence and while we may not contribute to the TRPs, we did make you win the awards. Now you have disappointed us after the awards. Hubris is bad and only leads to a downward spiral. Get your act together because the loyal viewers are still just looking for an excuse to love IPKKND again. Including yours truly.
Mary.
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