Difference between Brahmastra vs Drishyam vs PS1 propganda

When Brahmastra was released, it had huge propaganda from day 1. It is more transparent after hits like PS1 and Drishyam, who you didn't have 100s articles and calculations about what is needed to be a hit, it was a hit. You had jornos come out and say it Brahmastra needed 250 crore to be a hit with 450 crore budget, so much calculations, you had verified people on Twitter with a huge propaganda. Meanwhile you have PS1 that made 500 crore 80 crore more than Brahamastra, you didn't see calculations made. Say it is a savior. Drishyam is becoming a huge hit, you didn't see calculations about how it is saving Bollywood etc. Unlike Brahamastra, meanwhile Karan PR was all over the place. Respect to Ajay and Aishwarya, while their movies are hits they aren't on Instagram boasting about it, posting about what huge hit it is. Actually Ajay has moved on to his next movie, he deals with the flops like Thank God like he does with hits like Drishyam. Respect. You can tell the difference at how these 3 films were handled and the huge propaganda one had and tried everything acting like it is a huge hit

I think it’s worthwhile to note Ajay does a lot of production behind the scenes for all his movies, so he does make money off his 15 flops without taking 100 cr outright like Akshay and Hrithik. Dristyam is a hit after a pretty big series of flops, but that’s usually the case for him. A hit, then flops, then a hit again.

I felt the same, lauriesa. In addition, I also think that the boxoffice numbers were inflated (so not genuine).

I think KJo already said that they're looking at the trilogy as a whole. Part 2 does end up earning more in such series. Then there's merchandising and such.

Having said that, there was an insane amount of push on social media for it, which wasn't validated by the film itself.

Bramashtra, really can not be called a hit if it had a 450 crore budget. It did not even recover its budget with its 431 crore lifetime box office. Yeah, it did well compared to other Hindi films but they still suffered a net loss. Until now I thought the budget must have been 410 crores including promotions among other things. That way it could arguably be called a hit. But even that was stretching it.

Originally posted by: VimalPanMasala

I think it’s worthwhile to note Ajay does a lot of production behind the scenes for all his movies, so he does make money off his 15 flops without taking 100 cr outright like Akshay and Hrithik. Dristyam is a hit after a pretty big series of flops, but that’s usually the case for him. A hit, then flops, then a hit again.

Ajay always manages to give hits even after some flops

RK haters urrff Katrina fans still stuck with RK and his brahmastra

Arey koi phone bhootni koh bhi yada karo

😆

Oh btw .. I, a certified RK lover has seen dishaayan in theaters ; I request recently floppy phone bhootni star , Katrina fans to do the same, of course if they haven’t seen it yet 🙏

I watched Brahmastra thrice in packed theatres.

I watched Drishyam's first first show. Theatre occupancy was just 30%

Those are ground-level realities. Not propaganda
I don't see why it is so hard to accept that Brahmastra did well for itself

If your movie makes 75 cr on Day 1, you will boast about it. There is nothing wrong in that

Move on like seriously

Originally posted by: M.Wheeler

I watched Brahmastra thrice in packed theatres.

I watched Drishyam's first first show. Theatre occupancy was just 30%

Those are ground-level realities. Not propaganda
I don't see why it is so hard for people to accept that Brahmastra did well for itself

If your movie makes 75 cr on Day 1, you will boast about it. There is nothing wrong in that

Move on like seriously

With the kind of numbers that Drishyam is getting, highly doubt occupancy was 30%. It's a bonafide super hit. One anecdote vs. total numbers.

And KJo himself admitted earnings of Brahmastra was lower than budget, but budget itself was meant for a trilogy. Reasonable people would be willing to understand that, but if it's looked at a single film, it didn't make back the budget.

But the noise on social media would have you thinking Brahmastra beat Maverick. It's going to invite trolling when people see other movies doing much higher percentages on much lower budgets, with no gimmickery attached to it like 200 influencers gushing over it.