Manikarnika review thread *Final Warning Pg115*(move to next thread) - Page 22

Manikarnika - The Queen Of Jhansi was below the mark on day one as it collected around 7.50 crore nett on day one. The film was a wide release with over 3000 screens but was unable to penetrate the mass with collections mainly coming from the bigger multiplexes

The film should have done much better in places like UP, MP and Rajasthan but these places had dissappointing collections. Mumbai, Gujarat and South were always likely to have lower collections so it is not really surprising that these places have not collected well. The best collections for the film have come in Delhi, Gurgaon and Noida belt.

The first day number is still fair if we look at it from the point of heroine driven films but considering the cost of the film the film really needed a double digit or higher first day number. Despite the scale there was limited face value and no music which has probably affected the initial of the film.

There is the big holiday on Saturday which will push up the collections but from this level its unlikely the film can do what it should be doing on a big national holiday. The crunch will be Sunday when the film will have to show collections matching or even going higher than the national holiday depending on where the Republic Day figures land.

The other major release of the week Thackeray grossed around 2.75 crore nett in Hindi with bulk of the collections coming from Mumbai circuit. The collections were pretty dull outside Mumbai circuit with collections getting worse further North you went. Like a Gurgaon or Noida were better compared to a Amritsar or Jammu.

The film will will only really have chances in Maharashtra but if it is to go anywhere then the film really has to show a big turnaround in collections in Delhi / UP. When a film can score in Mumbai and Delhi / UP then it always be at least reasonable business even on a worse case scenario.

The Republic Day holiday will also help push this film but the real story will be post the holiday. The film ws also released in Marathi which had good numbers and could cros 2 crore nett in this format.

Manikarnika - The Queen Of Jhansi has emerged the fifth highest opener where the film is driven by the female star of the film. In another words the main or sometimes only face value is the heroine. The top film is Veere Di Wedding which is the only one going over 10 crore nett.

The two Sunny Leone starrers are driven by the sex / horror genre which leaves Kareena Kapoor and Kangana Ranaut with two films each though Tanu Weds Manu Returns is a franchise and Manikarnika - Queen Of Jhansi is being driven more the scale. The later should have really been in first place as the budget is far higher than all the other films. In fact all the others are below 50 crore while this is over 90 crore.

Kareena Kapoor has Veere Di Wedding and Heroine which is the best returns for an actress if we take out other factors which makes it the only heroine to have two films in top ten. Priyanka Chopra has one film and Alia Bhatt has one film. The dominant heroines of the last 5-7 years Katrina Kaif and Deepika Padukone have no films. Shraddha Kapoor has one but even here its the horror genre which can do well without a star cast.

There are only nine films with collections over 5 crore nett and some are driven by genre factor so it shows how difficult it is for the heroine driven film to open. The top opening days by films driven by the main female lead are as follows.

1. Veere Di Wedding - 10,42,00,000 (Kareena Kapoor)

2. Tanu Weds Manu Returns - 8,61,00,000 (Kangana Ranuat)

3. Mary Kom - 8,32,00,000 (Priyanka Chopra)

4. Ragini MMS 2 - 7,93,00,000 (Sunny Leone)

5. Manikarnika - Queen Of Jhansi - 7,50,00,000 (Kangana Ranaut)

6. Jism 2 - 7,46,00,000 (Sunny Leone)

7. Raazi - 7,33,00,000 (Alia Bhatt)

8. Heroine - 6,82,00,000 (Kareena Kapoor)

9. Stree - 6,62,00,000 (Shraddha Kapoor)

10. Akira - 4,81,00,000 (Sonakshi Sinha)

#Manikarnika Saturday growth is more than 55% . WOM is very Good.

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