Madhuri and Kajol's Olay creams aren't just anti-aging ones. They clearly mention "fairer looking skin" in each ad and also show actresses in lighter shade after application of the cream.
Years ago Madhuri had brought out a range of cosmetics in her name along with Emami. One of the creams was fairness cream only.
I feel movie stars are just an irresponsible lot who only want money. Till some years ago they'd easily endorse pan masala, guthka, cigarettes and alcohol too.
They know what impact they have on gullible masses. Still they don't bother.
Shameless endorsements of astrologers/Tarot card readers/numerologists etc. is also a matter of concern in a country that's already saddled with superstitions. Certain bigtime movie stars also visit tantriks!
The retired ones and character actors are worst as they'll endorse anything they're offered. Any oil, any stupid good luck locket or stones and crystals. Those ads run 24/7 across news and entertainment channels. Poor common man gets thugged!
Celebs make pathetic excuses when confronted with questions about their endorsements. It shows how much they bother about impact on masses. Only visibility and money matter to them.
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