Dabanng Breaks Pre-Release Buzz Records On Cinemat

Dabangg Breaks Pre-Release Buzz Records On Cinematix Thursday 2nd September 2008 09.00 IST

Boxofficeindia.Com Trade Network Mumbai, Aug 31, 2010: With still two weeks to its release Dabangg has registered a record breaking score on Ormax Media's film awareness tracking product Cinematix. At an Unaided Awareness of 50%, on Cinematix, Dabangg seems set to have a record-breaking opening, possibly the best so far this year. Cinematix is a weekly tracking tool to that measures the awareness and interest to watch for upcoming releases, during their marketing phase. Developed and run by India's premiere media research & consulting firm Ormax Media, the weekly Cinematix track is conducted across the key theatrical revenue markets - Mumbai, Delhi, Ahmedabad, Lucknow & Indore. Cinematix covers theatre visitors in the age group of 15-34 years

Since the start of Cinematix in May, Dabangg's Unaided Awareness of 50% has been the highest that any film has scored two weeks prior to release on Cinematix. 50% Unaided Awareness means that when asked which new films are releasing in the future, 50% respondents could name Dabangg as one of the upcoming films.

Cinematix track is done every week and the subscribers get a detailed report every Monday with age, gender, city and SEC-wise analysis, for all films releasing in the corresponding period, as well as daily scores in the week of release. Basis the response for their film, producers can relook their media and creative strategies during the pre-launch phase itself.

Films currently in the Cinematix track include: We Are Family, Dabangg, Anjaana Anjaani, Action Replayy, Khichdi – The Movie, Crook, Rakta Charitra & Robot etc.

Besides Cinematix, Ormax Media also conducts various other types of research for film producers. These include test screenings, promo testing and exit polls.

Movie will break many records and wishing all the best to Arbaaz Khan!! He has worked really hard for the movie.

i will say it now DABANGG opening will be close to 3I's opening weekend, ghajini's opening week (3I is out of the territory)!

and i have a very good feeling this movie will SUSTAIN and reach Ghajini's lifetime gross!

everything about this film is screaming out BLOCKBUSTER!

Originally posted by: _sidma_

i will say it now DABANGG opening will be close to 3I's opening weekend, ghajini's opening week (3I is out of the territory)!

and i have a very good feeling this movie will SUSTAIN and reach Ghajini's lifetime gross!

everything about this film is screaming out BLOCKBUSTER!

wow, i just hope it will be the biggest hit of the yr and of salman's career, a BLOCKBUSTER is what i want to hear, nothing less than this