Ronit Roy turns a crusader Staff Reporter
Launches a new campaign against HIV/AIDS from the Capital |
Photo: R. V. Moorthy
A Different role: TV star Ronit Roy during the launch of the campaign against HIV/AIDS in the Capital on Saturday. NEW DELHI: In his new avatar as a social crusader, television star Ronit Roy on Saturday launched an innovative campaign to fight the deadly HIV/AIDS across the country.
As brand ambassador of the campaign, Roy will wholeheartedly support the AIDS Healthcare Foundation's movement that includes free distribution of contraceptives as well as a "stay negative" campaign.
"Today I am playing a different role. I stay in the hearts and homes of millions of television viewers. They are my family and have given me so much love and affection over the years. So I need to give them something in return by enlightening them about an epidemic that is incurable. We have seasonal diseases like mad cow, bird flu and swine flu but to defeat HIV, which has been in the world for quite some time, a big-scale and efficacious campaign is needed," said the popular actor addressing media persons here.
Asserting that the media could act as a powerful tool to send across the message and keep the life-threatening disease at bay, Roy said talking about sex should no longer be taboo.
"Even though our soap operas are traditional and my role in my ongoing TV serial Bandini is also in that mould, I will still support the campaign on the small box. There is nothing to be embarrassed about the subject as everyone is vulnerable to HIV," he said.
"We need sex education in schools and parents shouldn't feel shy or ashamed to talk about this subject to their children. Wherever I travel in the country I wish the people good health. A lot of lucrative offers to promote contraceptives were offered to me but I declined. I am proud that I am supporting the campaign free of cost as this is part of my social endeavour," he added.
AIDS Healthcare Foundation US senior global policy director Terri Ford said stopping the spread of HIV was a tall order.
"We have affordable drugs to save the lives of those affected by the deadly disease. There should be dissemination of the fact that HIV is preventable; people need not suffer, women don't have to become widows and children don't have to be become orphans. Contraceptives are affordable prevention tool."
HLL Lifecare Limited chairman and managing director M. Ayyappan said the traditional promotion of contraceptives by the Government as a family planning tool to curb population explosion was understandable: "Now the Government is seriously thinking of repositioning contraceptives. The awareness level has to result in a behavioural pattern. We have a long way to go."
AIDS Healthcare Foundation Asia Pacific bureau chief Chinkholal Thangsing said if global AIDS control was defined as an absolute reduction in the number of people living with HIV/AIDS in the world, then contraceptives are the key to successfully achieve that goal: "The huge success of the recent World AIDS Day – one million test campaign – during which men, women and children lined up across the globe to be tested, demonstrates that people want to know their status. The campaign is aimed at bringing public-private partnership support for renewed contraceptive usage by distributing it free of cost to 10 million individuals, non-government or government agency. To achieve global AIDS control an aggressive reintegration of contraceptives is critical to success."