Khans or for that matter all 90s stars need to wake up and smell the coffee and see writing on the wall.
For first time I saw such less crowd in theatre for an Aamir Khan film. It is abysmal. This is gonna tank worse than Thugs of Hindustan and will not even reach Mangal Pandey The Rising level, which atleast had record breaking opening.
For first time I saw NO reaction from anyone in audience when Aamir's name came onscreen or when he made entry and I saw no response from audience when Kareena entered and no excitement or any surprised or happy reaction when SRK cameo came onscreen.
Otherwise I remember hysteria and whistles, hooting, cheers among audience when Aamir's name came onscreen during Ghajini, 3 Idiots, Dangal or surprise and awe in audience if they saw other superstars in cameos. Or cheers at entry of heroine. None of it here in LSC.
Ek toh so less people in audience and even they hardly responded much except for few emotional scenes.
It was amusing to see how arch rivals like AK and SRK united or seeing AK speak about SRK as a popular actor or recollect his hits. I cannot believe same guys who used to fight in public and mocked each other in films, talk shows and interviews alike have united for this film and Red chillies did VFX and color work for an Aamir Khan Productions film! I mean they came together for first time since Pehla Nasha in 1995 where they appeared together in film. And it generated NO excitement AT ALL.
They can no longer take their stardom, fame, appeal in hearts and minds of audience for granted. They no longer generate same craze as they did till mid 2010s. That phase when audience was ready to do anything for them, lap up ANY content they created or even bunk school, college, office to see their films is OVER.
I must admit LSC has its flaws, it is sad, slow, boring, choppy, has unrealistic scenes and situations. And I do think it would not do that well even if there was no boycott call against it. It is quite a sad film to watch in post pandemic times despite its good message against communal hate or expecting too much from life. It had too many loose ends and was poorly edited IMO. Its only saving grace is good acting performances and good music and super adorable child artistes and towering performance by Mona Singh.
I also saw Zero last night on TV and it did not enthuse me. Day before I tried watching Tubelight and Antim but changed channel soon. I mean it is same with all Khans. These guys really need to pick better scripts and focus more on story telling, narrative and engaging content. I do not think there are many people who will keep watching 90s stars for just nostalgia and goodwill of last 34 years.
Why'd anyone pay a bomb for tickets of films like LSC, Zero or Tubelight? I had skipped Thugs of Hindustan altogether as I found its poster itself so ridiculous. I decided to give a chance to LSC and I find it to be the most shockingly weak, poorly edited film from AKP. I cannot believe it is same AKP that made Lagaan, TZP, Dangal, Jaane tu, Peepli Live. I had trust in AKP as a quality banner. I wonder if AKP deleted scenes in pressure from censor board which is why narrative was kind of choppy and film had loose ends?
Whatever. But Khans can NO longer inspire craze like they had until mid 2010s. They must buck up. Work on stories, content and image makeover in public as well. Last minute PR or marketing before release cannot help them. And no, it is not just boycott calls harming their films.
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