Is Himesh losing his Midas touch? - Page 14

Originally posted by: ranig

NOthing can be perfect and what goes up must come down. There is no doubt in what others have mentioned. But, trying to keep yourself alive, trying to capture market share, trying to stay on the top is human nature. All your favourite people use marketing gimmics, to say they don't is being naive.

We all do it or atleast try to do it. When we go on a job interview, we don't mention our weaknesses, but our strengths. So how is Hr any different.

U hit the nail on the head ranig.

No one disputes the fact that amongst all the music directors of today, HR is one person who has been able to sucessfully market himself, in a manner which has evoked a mass frenzy.

Hats off to him and his PRO team for pulling off this achievement and believe me this is not being said in sarcasm, but in true appreciation of the PRO's talent.

But then, sucessfully selling albums on the strength of good marketing strategy is good for economics, not purity of music. Economically speaking, like someone mentioned in this thread earlier, HR feeds journos, as they make money out of him; music companies profit when they sell his music; the common man profits as he does not have to buy expensive tapes or cds to hear HR, it is there in every taxi, every paan beedi dukaan at the nukkad, every FM channel, and just about everywhere, inlcuding the beggers in the local trains.

I dont think anyone grudges HR that.

But when fans come and compare him to the God of music, thats when harakiri is committed.

If the fans view him realistically, like how you said he views himself, maybe we wont have this problem at all.

Good points though and put forth very well. 👏👏👏

S. Priya. Thanks sooooo much for the compliment.

I think everyone does what HR does. But, you must be able to connect with the masses first. You cant engage in true marketing until you find that there is some potential for selling a particular product. Many people say that the Music Industry was revived because of him.
The comment about him paying journalists is interesting, because one good article is completely outshined by 9 bad one's. So I don't know how far that is true. People said he would be finished long ago and as much media attention there is towards him, there is equal or more criticism. In fact, he has become a big joke for many people. In fact, I would feel humiliated if I was him. So I would like to think there is true marketing going on for sure, but there has to be potential in the guy for it to sell.

About his fans seeing him as God of Music. Maybe those particular fans (not me, though I do respect the guy) dont understand the concept that anyone in life who does not attribute their success to luck have not understood their success. There are many talented people in the world in all walks of life, but if they think their success is purely due to their own talent and not god's hand will eventually feel like a failure. The luck or so called fate does have a shelf life.

S. Priya , I appreciate your responses to my comments as they have enriched my understanding of those of you who don't like him. I see it much better with your ways of responding and it does help me see the other side of the coin. Thanks A lot 😃