I feel its the story telling which matters in the end. To some extent slot timing also is a factor on TRPs. If you know what i mean, its hard to get the remote from you hubby or daddy who probably wants to see news. Its sort of adult timing anyway .. so you have cut most of the youth already. Thats why gopi bahu is still reigning (i feel 😆) ...like it or not you have the remote . Unless you count Bade Ache Lagte Hain's first years popularity even though being aired at 10:00 am. ... but then it had a slight humour base in the story and I remember even male viewers used to tune in.. where as Rangrasiya is more intense and dark