Episode 456 Discussion: 20th December 2013

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Originally posted by: river123

TRP Charts for Week 50:

Lets play a morbid guessing game "How low can MBEIEJ TRPs go?" Every week, I think, wow, we should have hit rock bottom by now. But nooo, each week turns out to be lower than the previous.

Having said that, BTW I feel like we HAVE indeed hit rock bottom 😃, next week may be better (And of course I'm optimistic. This is the week I've started watching again properly.)

TRPs went to 1.8 vs. 1.9, down 5%. MB's position is at #20. I'm not going to do the "funny math" of counting shows that share the same TRP as the same position #. What I have found from looking at TVTs is that there is always a small difference between shows, which gets rounded off when doing TRPs. So no point in making the situation seem better than it actually is 😊.

MB had the dubious 🤢 honor of being one of the 3 shows among the top 20 shows that decreased TRPs. All other shows had an increase.

Bottom-line, whatever they are doing with the show isn't working - a previously razor sharp intelligent RK now weakened and illogical; many are probably sick of the halo around Madhu; story and its narration doesn't sense (except to the CVs 🤣) etc etc.

Hopefully next week numbers may be a little better - there seems to be indications that they are moving this track along quickly. I wonder what the production house feels though about their ineptness and inability to come up with a winning formula. Aren't they worried about their previous success for a few months being perceived as just being a lucky fluke?

Weekly TRP historical trends are below (note: data converted from TVTs to TRPs so that we could have consistent comparison points. This is a rough inexact conversion and may not match to the second decimal place with other estimates due to minor differences in conversion methodology)

Note: Data converted from TVTs to TRPs from week 31 - week 48 onwards. Does not take into consideration impact of adding new markets at various points. Size of these markets, viewing patterns, demographics, level of digitization etc. of those markets would impact TRPs. Also, hard to judge IPL's exact impact.

The two charts below show: 1) Top 20 shows TRPs and 2) TRP increase/drop for those shows, compared to the week prior. The blue bars on the second chart are the ones that did better, the red are the ones that did worse, and the no bars are the ones that were the same.

Note:

• TRPs for Taarak have not been available for the last two weeks. They will be updated as soon as they become available. As of now, numbers from two weeks ago were plugged in as a placeholder.
• Like last week, this week also there was no TVT data was received. If TVT data does become available, the rankings will be adjusted to reflect that.
• This is a rough analysis. Please feel free to point out any holes.

Data Source"

http://scrutinybykhimaanshu.blogspot.com/2013/12/tvttrp-gvtgrp-ratings-from-8th-december_19.html