The marketing of Salman Khan is being pitched beyond his popularity as a blockbuster star
By Vinayak Chakravorty
There are stars. There are superstars. Then there is Salman Bhai.
If brand power is the name of the game in Bollywood right now, look how Salman Khan is quietly, cleverly positioning himself as someone bigger than a mere superstar.
What's more, the industry is granting him the status of Bollywood don too.
Salman Khan is Bollywood's man in power
A recent awards night where Salman was performing the final dance is proof.
Past 10 pm and time for wrap up, cops arrived at the venue demanding that the show stop.
Salman was in no mood to vacate the stage just yet.
So, forget the cops, even the front row B-Town celeb lot sat through (not that they complained, with Salman going great guns).
The marketing of Salman Khan is obviously being pitched beyond his popularity as a blockbuster star.
He is Bollywood's man in power.
It also becomes obvious in how the industry seems to be latching onto his words with yes-men vibes.
Not long ago, Salman was heard hinting to a buddy that his good friend Katrina Kaif should work more frequently with Akshay Kumar.
Within days, buzz was doing rounds of a possible Akshay-Katrina film in the offing.
Bhai Talk is power talk, what else!
Fan Fictions
Hindi TV Shows
4