- R. M. Vijayakar, Special to India-West
- Oct 05, 2012
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Cover of Priyanka Chopra's single.
Priyanka Chopra's debut single, "In My City with will.i.am," released last month, hit the #1 spot within four days of its launch and over a 100,000 singles were sold within a week of its release, a record for singles in India, where the phenomenon is not only rare but not widely accepted.
Released Sept.13 on Universal Music/2101/DesiHits!/Interscope, the track is produced by RedOne, and is an emotional, feel-good song that bridges the world of dance music with elements of nostalgia and hometown pride. The song has seen instant chart action across retail and digital stores. Available for download exclusively on the Nokia Music Store, it has also made it to the #1 spot on the International download chart. The CD format has debuted straight in at the #1 spot on the pan-India Planet M and Music World International Top 20 retail chain charts.
The In The Studio (EPK) that has been uploaded on Universal Music India's official YouTube channel has seen over 300,000 views till date, while collective views of the EPK and the song has already surpassed the 1.2 million figure mark - and counting.
Priyanka, who is currently in Los Angeles to shoot the video for In My City feat is ecstatic about the single's performance in India.
"I am so overwhelmed! I can't even begin to explain what I'm feeling… it's so amazing that it's been just a few days since launch and my debut single is now No. 1 on the charts. Thank you so much for the support and appreciation. This means the world to me," she said.
Universal Music Managing Director, India / SAARC, Devraj Sanyal, said, "We have been in the non-film music business for a while and I must admit to mounting engines across all platforms that have been fired like never before on Priyanka's global single debut. But to see these results so quickly is beyond gratifying. This is just the beginning with massive TV, radio, on-ground and digital campaigns on the verge of rolling out. I am confident that this single will break every record in music that India has had thus far. The path is also being laid for the follow-up single and the album expected in the very near future."
Priyanka's successful music debut has added yet another dimension to this actor, humanitarian, green crusader and brand ambassador. One of the most recognized talents in Indian cinema, Priyanka is a recipient of the prestigious Indian National Film Awards, among others. She is acknowledged as one of the most versatile actors with many path-breaking performances. Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green Ambassador of a nationwide environment awareness campaign in India.
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