BEBO leads the BRAND RACE with HEROINE!!!!

Kareena leads the brand race with HEROINE

September 1, 2012 12:07:46 PM IST By Glamsham Editorial

Today women centric films are garnering all the right attention not just for being glamourous but with great content and author backed roles and collecting moolah at the box office. But Kareena Kapoor has gone ahead and she has managed to get maximum brands for her upcoming film HEROINE.

Trade pundit say she is 'leading and coming at par with her male colleagues in the industry'. Kareena Kapoor's much awaited film HEROINE has managed to get over eight brands on board. This is by far the most for any heroine oriented film.

	view HEROINE posters

Industry sources estimate at least 15-20 crores of brand spends to be blocked for promotions around HEROINE.

"My director Madhur Bhandarkar and producer UTV's vision is finally ready and I am glad I could live through Mahi the character. It's been an exhilarating experience and Madhur has pushed the envelope to bring out a strong performance from me. HEROINE is a women oriented film and I am happy that brands today are open to associate with such films which was never the case before. The trend is changing and I'm glad to have instigated it," says Kareena Kapoor.

Shikha Kapur, Executive Director - Marketing, Studios, Disney UTV, says, "HEROINE has an author backed role for Kareena and Madhur's zeal to make it the way he had envisioned has prompted many brands to see an opportunity worth associating. Even though it's a heroine led film, because of its sheer content and Kareena's strong brand recall we have successfully managed to have key brands on board. The product placement is integrated with the film's story line in a manner that is inherent to the narrative and accelerates the story further."

wow kareena rocks. way to go Bebo

very sexy picture I might say Kareena you are hot!!

Originally posted by: wat_up

very sexy picture I might say Kareena you are hot!!

That's good news... esp about her being at par with male stars.

Ofcourse, she never fails to mention she is the one respnsible for it.

do they think the public is STOOPID? To sell a brand people

She instigated the trend of women oriented roles?

She never said she's the first to do women centric roles. I dont evne know how you can get that from her response. Shes' talking about brands investing in the promotions of a woman centric film, which she is right, is RARE if EVER done before, which I dont think it has.