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The concept of show titles, inspired fromBollywood numbers is not a new phenomenon at all. But that Bolly tunes are still sought after as show titles really deserve some ink. Apart from coining formulas which make a show hit, a show title inspired from a Bollywood song surely seems to grab the required eyeballs.
The latest shows which have made it to this category are — 'Ek Doosre Se Karte Hain Pyaar Hum' (Hum), 'Pyar Ka Dard Hai Meetha Meetha Pyara Pyara' (Dard), 'Teri Meri Love Stories' (Maine Pyaar Kyun Kiya), 'Rab Se Sohna Isshq' (Taal), 'Sapne Suhane Ladakpan Ke' (Bees Saal Baad), 'Jhilmil Sitaron Ka Angan Hoga' (Jeevan Mrityu), 'Golmaal Hai Bhai Sab Golmaal Hai' (Golmaal 1979) and 'Honge Judaa Na Hum' (Khiladi).
"Show titles based on Bollywood songs is a fad. I don't think people watch shows because of titles. If that had been the case, every show would have been a hit. Today, shows work gradually and through word of mouth," says producer-writer Aatish Kapadia of 'Ek Doosre Se Karte Hain Pyaar Hum'.
Connecting with the audience and recall value are most important factors which make show makers to take different measures. So what makes the small screen go lyrical? "I believe it's more to do with the possible advantage of using its popularity or its tune as the show titles tune. Besides these titles have a ring of familiarity," says Aatish.
Agrees Virendra Shahne, fiction head of a GEC and says, "A title has to be catchy and what could be better than having a song! Songs are easy to remember and a show title with a Bollywood song takes care of half of the things as far as the audience reach is concerned. This is something new that we have experimented and will stay till we find a new mantra to catch audiences' attention." Show makers feel titles are important but that not doesn't guarantee high TRPs.
"Titles based on songs are rhythmic. They have a great recall value and can convey the subject of the story too well. We decide a lot of titles, but they are mostly reserved by other producers, so we decide on titles which haven't been registered," says producer Neelima Bajpai of 'Sapne Suhane Ladakpan Ke'.
At the same time, the show title has to have some correlation with the concept of the show, which the industry feels. "All songs have their own feel and identity. Songs that appropriately fit with the concept of the show should be opted for. If the concept doesn't match the song then the title will just become an ordinary one. If everyone randomly follows this trend then very soon the saturation level will come," says producer Vipul D Shah of 'Golmaal Hai Bhai Sab Golmaal Hai'.
While the channels head honchos feel makers need to be more creative and experimental. "This trend is just an interesting marketing tool. It is lack of imagination which has let this trend continue and sustain for so long. Putting a song in the title has become convenient for the show makers. Once the flavour of the song and show concept match, it becomes easy for the show makers to establish the connection with the audience. One needs to change and think beyond," says Sukesh Motwani, fiction head of a GEC .
Till a new success formula does a round in the tellyland, Bollywood numbers are surely one way to assure a strong recall.
The latest shows which have made it to this category are — 'Ek Doosre Se Karte Hain Pyaar Hum' (Hum), 'Pyar Ka Dard Hai Meetha Meetha Pyara Pyara' (Dard), 'Teri Meri Love Stories' (Maine Pyaar Kyun Kiya), 'Rab Se Sohna Isshq' (Taal), 'Sapne Suhane Ladakpan Ke' (Bees Saal Baad), 'Jhilmil Sitaron Ka Angan Hoga' (Jeevan Mrityu), 'Golmaal Hai Bhai Sab Golmaal Hai' (Golmaal 1979) and 'Honge Judaa Na Hum' (Khiladi).
"Show titles based on Bollywood songs is a fad. I don't think people watch shows because of titles. If that had been the case, every show would have been a hit. Today, shows work gradually and through word of mouth," says producer-writer Aatish Kapadia of 'Ek Doosre Se Karte Hain Pyaar Hum'.
Connecting with the audience and recall value are most important factors which make show makers to take different measures. So what makes the small screen go lyrical? "I believe it's more to do with the possible advantage of using its popularity or its tune as the show titles tune. Besides these titles have a ring of familiarity," says Aatish.
Agrees Virendra Shahne, fiction head of a GEC and says, "A title has to be catchy and what could be better than having a song! Songs are easy to remember and a show title with a Bollywood song takes care of half of the things as far as the audience reach is concerned. This is something new that we have experimented and will stay till we find a new mantra to catch audiences' attention." Show makers feel titles are important but that not doesn't guarantee high TRPs.
"Titles based on songs are rhythmic. They have a great recall value and can convey the subject of the story too well. We decide a lot of titles, but they are mostly reserved by other producers, so we decide on titles which haven't been registered," says producer Neelima Bajpai of 'Sapne Suhane Ladakpan Ke'.
At the same time, the show title has to have some correlation with the concept of the show, which the industry feels. "All songs have their own feel and identity. Songs that appropriately fit with the concept of the show should be opted for. If the concept doesn't match the song then the title will just become an ordinary one. If everyone randomly follows this trend then very soon the saturation level will come," says producer Vipul D Shah of 'Golmaal Hai Bhai Sab Golmaal Hai'.
While the channels head honchos feel makers need to be more creative and experimental. "This trend is just an interesting marketing tool. It is lack of imagination which has let this trend continue and sustain for so long. Putting a song in the title has become convenient for the show makers. Once the flavour of the song and show concept match, it becomes easy for the show makers to establish the connection with the audience. One needs to change and think beyond," says Sukesh Motwani, fiction head of a GEC .
Till a new success formula does a round in the tellyland, Bollywood numbers are surely one way to assure a strong recall.
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