Players All-India Sold
True to what leading man Abhishek Bachchan says about Players, there's plenty of positivity surrounding this film directed by Abbas-Mustan. In fact, thanks to all the goodwill and, of course, the talent associated with it, the film among the most sought-after films scheduled for release next year.
Now more good news. Ponty Chadha's company Ginni Arts, which recently bought the all-India theatrical rights of Ready and Murder 2 (both successful films), has bought the all-India rights of Players too. Source close to the production house, Viacom 18, tell us that the rights were sold for Rs 35 crore. Phew!
Not surprising, considering that ever since the teasers were introduced, Players has been the talk of the trade. In fact, in an interview to boxofficeindia.co.in, Jr Bachchan said, "I have never seen such a unanimous reaction to my promos in the past. Not a single bit of negative feedback."
Considering the response to the promo and first look, and the enthusiasm among distributors and exhibitors, rest assured that come January 6, 2012, and the film industry will start the new year with a big bang with the release of Players.
Anupamaa
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